Marine Opportunities - Yacht Building

An Expert's View about Non-Automobile Transport Equipment in Taiwan

Posted on: 23 Oct 2011

With a reputation of fine craftwork and competitive price, Taiwan is ranked the 7th largest manufacturer of Mega Yachts in the 2010 Global Order Book, and first among Asian builders.

Sector briefing Marine Opportunities in Taiwan ? Yacht Building Why Taiwan? As an island, Taiwan possesses rich marine resources and a strong industry base related to the marine sector, particularly in boat/yacht building. Yacht manufacture was first prompted by American military advisors stationed on the island over 50 years ago, which naturally made USA the biggest market for the industry. Nowadays there are 30 active builders 19 of them located in the Kaohsiung area where the yacht cluster is well-established. ?Nowadays there are 30 With a reputation of fine craftwork and th competitive price, Taiwan is ranked the 7 active builders: 19 of them largest manufacturer of Mega Yachts in the located in the Kaohsiung 2010 Global Order Book, and first among Asian area where the yacht cluster builders. is well-established.? Find general information on the Taiwanese market conditions on UKTI?s website. The Doing Business Guide for Taiwan provides an overview of Taiwan?s economy, business culture, potential opportunities and an introduction to other relevant issues. UK Trade & Investment Sector briefing: Marine opportunities in Taiwan reliable agent who serves as the local Opportunities representative by offering after-sales maintenance, as well as technical support. The market heavily depends on exports, usually through dedicated dealers and Nonetheless, it is possible for a business distributors. In 2009, the USA was the largest relationship to be established directly, buyer (51%, sourced from, and international suppliers are welcome to and followed by Europe (24%), Australia & callon yacht builder, to introduce products, New Zealand (13%) and Asia (10%). technologies or services. To offer after-sales services and maintenance, Trade Barriers and Challenges Taiwan is sourcing the following products and services from overseas suppliers: The immediate threat to the yacht manufacturers are land, cash flow and skilful ? Hardware components and workforce. Inevitably, some builders have accessories/auxiliaries moved to China for production, for example, ? Naval architects/exterior design/Interior the Ocean Alexander. design ? Deck hardware Useful Links ? Energy saving/green power 1. Taiwan Yacht Industry Association, ? Innovative superyacht euipment and (TYIA), services 2. United Ship Design & Development Center(USDDC), Market Statistics 3. Taiwan Yacht Net, In 2010, the revenue of the yacht 4. Taiwan Customs House, manufacturing industry £92m (sourced from Taiwan Customs), which shrunk from £139m in 2009, a continuously reduction of 34% since If you have any questions on the opportunities 2009. Also, the number of yachts exported in in this sector, please contact the UKTI contacts 2010 was 120, a fifth less than the previous named in this report. Business opportunities year figure of 142. aimed specifically at UK companies are added daily to UKTI?s website. These leads are Despite the economic conditions and demand sourced by our staff overseas in British Taiwan?s yacht builders are doing well. Taiwan Embassies, High Commissions and Consulates, Yacht Industry Association, TYIA, has signed across all sectors and in over 100 markets. the Letter of Intent with the Kaohsiung City to announce their participation in ?Nansing Project You can be alerted to business opportunities on ? Yacht Builders Zone? (Chinese pages at a regular basis by registering on the UKTI website. Find out more on UKTI?s business ml), with 35 hectares of reclaimed land is opportunities service on the UKTI website dedicated for the yacht builders?s use, including five functional areas: administration service, yacht accessories, yacht bu 2010 Global Order Book rankilding, publice facilities, and yacht testing. *country Italy 1 Market Strategies and Advice The USA 2 While doing business in Taiwan, it is essential The Netherlands 3 to have: Germany 4 The UK 5 ? Good knowledge of local language (Chinese Mandarin); Turkey 6 ? Understanding of local business culture Taiwan 7 China 8 Although the yacht builders are fluent in New Zealand 9 English, they will tend to require some ?extra touch? from the foreign suppliers; that is, a Brazil 10 UK Trade & Investment Sector briefing: Marine opportunities in Taiwan Major events and activities UKTI contacts London Boat Show ? one to one meeting Julia Chang with overseas buyers Commercial Officer *London, UK British Trade & Cultural Office Contact: British Marine Federation Tel: +886 (0)2 8758 2045 Email: Email: Time: 10 & 11 January 2012 Seaworld ? one to one meeting with Stephen Metti overseas buyers Head of Trade & Investment *Southampton, UK British Trade & Cultural Office Contact: British Marine Federation Tel: +886 (0)2 8758 2066 Email: Email: Time: June 2012 Maritime Expo and Yacht Show *Kaohsiung, Taiwan Contact: British Trade and Culture Office Email: Time: August 2012 METS ? one to one meeting with commercial officers *Amsterdam, the Netherlands Contact: UKTI Southeast Email: Time: November 2012 Find full details of all events in Taiwan and marine sector on the UKTI website. New export events are added daily to the site and you can register to be alerted to them on a daily, weekly or monthly basis UKTI?s Tradeshow Access Programme (TAP) provides grant support for eligible Small & Medium Sized Enterprises (SME's) to attend trade shows overseas. Find out more about UKTI support for attendance at overseas events UK Trade & Investment Sector briefing: Marine opportunities in Taiwan Next steps - How UKTI can help ? Arranging appointments British companies wishing to develop their ? Organise seminars or other events for business in the Taiwanese market are advised you to meet contacts and promote your to undertake as much market research and company in the Chinese market planning as possible in the UK. UKTI?s team in Taiwan, with its wide local knowledge and This work is available via our Overseas Market experience, can provide a range of services to Introduction Service (OMIS) a chargeable British-based companies wishing to grow their service which assists British-based companies business in global markets. wishing to enter or expand their business in overseas markets. This can include: ? Provision of market information To find out more about commissioning this ? Validated lists of agents/distributors work, or accessing other UKTI services and ? Key market players or potential specialist advice, please visit the UKTI website customers in the Taiwan market to find contact details for your local UKTI ? Establishment of interest of such office. contacts in working with you Whereas every effort has been made to ensure that the information given in this document is accurate, neither UK Trade & Investment nor its parent Departments (the Department for Business, Innovation & Skills, and the Foreign & Commonwealth Office), accept liability for any errors, omissions or misleading statements, and no warranty is given or responsibility accepted as to the standing of any individual, firm, company or other organisation mentioned. Published 2011 by UK Trade & Investment. Crown Copyright © You may reuse this information (not including logos, images and case studies) free of charge in any format or medium, under the terms of the Open Government Licence. To view this licence, visit or write to the Information Policy Team, The National Archives, Kew, London TW9 4DU, or email: This publication is also available from our website at or for more information please telephone +44 (0)20 7215 8000. UK Trade & Investment Sector briefing: Marine opportunities in Taiwan
Posted: 23 October 2011

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