Poultry and Products Annual Report

An Expert's View about Animal Husbandry and Support Services in Ukraine

Last updated: 29 Sep 2011

Ukraine’s poultry industry will continue to grow in 2011/12 at a significant rate. In 2011, Ukraine is likely to decrease its imports to record low levels and become a net exporter of poultry products, as productive investments continue.

THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY Voluntary Public - Date: 8/22/2011 GAIN Report Number: UP1121 Ukraine Post: Kiev   Poultry and Products Annual Report Report Categories: Poultry and Products Approved By: Randall Hager Prepared By: Oleksandr Tarassevych, Agricultural Specialist Report Highlights: Ukraine?s poultry industry will continue to grow in 2011/12 at a significant rate. In 2011, Ukraine is likely to decrease its imports to record low levels and become a net exporter of poultry products, as productive investments continue. The U.S. share of Ukrainian market will drop considerably due to local production growth. The need to export will push the Ukrainian industry to Central Asia and Far East markets. Ukraine?s domestic market will remain price sensitive with limited demand for imported poultry offal. Ukraine is likely to remain an exporter and an importer of poultry at the same time as in 2010/11.   Executive Summary The Ukrainian poultry industry is expected to continue its expansion in 2011/12, although at somewhat slower rate. Major industry players have made significant investments in vertical integration in an attempt to moderate risks from growing feed prices and government regulatory policies. Expansion of arable land area, investments in agricultural machinery and new feed mills construction deviate some financial resources from poultry production. Considerable funds are invested into construction of new production facilities, which could lead to even bigger production increase in 2013-2015. The U.S. industry should be aware that Ukraine may turn from a market into strong competitor, primarily in Central Asia and Far East. Ukrainian producers currently do not supply poultry to Russia, but if the market where to open up, Ukraine will have a significant competitive advantage due to geographical proximity and ability to supply chilled product. Poultry imports in 2011/12 are expected to contract significantly. The contraction is expected to exceed the forecast made in the 2010 Annual Report. Growing domestic production was able to replace chicken leg quarters of U.S. origin. Reported non-transparent import procedures, import permits, customs valuation, and indifference to existing trade barriers also played a role. Domestic demand is satisfied by Ukrainian producers and imports. Industry expects only little additional demand in the near future despite disposable income recovery after crisis drop. Poultry will remain to be the cheapest and the most accessible protein for Ukrainian consumers. Section I. Narrative Production Poultry production in Ukraine will continue to grow in 2011 and 2012. Major poultry producers are investing in new production facilities, processing, feed mills construction, storage facilities, arable land acquisitions (rent of land titles), agricultural machinery, and other inputs. Due to such a broad investment spectrum, a production impact is expected only in 2-3 years or even later. The industry gradually moved from 1-2 years to 3-5 years investment horizon. The investments focus changed from poultry production to broad vertical integration and production risk mitigation. Concentration of Ukrainian poultry industry continues to increase. Three biggest producers occupy 72-75 percent of the market with the two biggest producers controlling almost 50 percent. The bumper crop of feed grains expected in 2011 will help Ukrainian producers to keep their costs low. It is expected that this year?s crop will be similar to historical maximums achieved in 1990 and 2008. Corn, wheat, and barley prices in 2011 will be depressed even further due to export duty introduced on July 1, 2011 and supposed to last till the end of the calendar year. The Government of Ukraine also canceled Value Added Tax (VAT) export refunds for grain traders. Depressed grain prices will help smaller poultry producers to maintain profitable operations from 2011 into early 2012. The bigger producers will somewhat suffer from lower profits received by their crop enterprises, but will continue investments into feed crops to moderate future price shocks. This year?s situation will prevent big producers from gaining additional profits from grains and oilseeds, but they would benefit from their investments in the long run. In 2011 the biggest Ukrainian producer, Myronivsky Hliboproduct (MHP), will show only modest production increases. The company is actively expanding its land assets and acquiring additional plots in anticipation of land reform in early 2012. Existing facilities operate at full capacity so production increases are possible only through marginal production efficiency growth. According to the company, in 2011 it will invest additional $350 million into Ladyzhynsky feed production and storage facility and its big new production facility in Vynnytsa Oblast. This new facility should be able to add 220 thousand tons of processed poultry to company?s existing 360 thousand tons production capacity by 2015. Their first line is expected to become operational in 2013, and the second one in 2014. Previously the company announced that their Vynnytsa facility will be even bigger with total capacity of 440 thousand tons (two additional production lines). Success of this new ambitious project will depend entirely on company?s ability to discover additional export markets. The Ukrainian domestic market will not be able to increase consumption significantly by 2013. The second largest poultry producer, Complex Agromars Ltd., is planning to increase its production in 2011 by 25 percent to 180 thousand tons. Agromars is actively building its capacity in an attempt to keep up with MHP. Additional investments in 2011 should increase company capacity to 300 thousand tons by 2012-13. In parallel, Agromars is investing into rendering facility to calm tension with local rural communities close to their main production site near Kyiv and constructing a soybean crashing facility in Poltava Oblast. The later will help to ensure soybean meal supplies and would further diversify company?s business. The third leading producer, Ptahocombinat Dneprovsky, has 6.5 percent poultry market share. Although company is vertically integrated and posses a modern facility built in 2005, its share in the near future may shrink. Company operates on regional markets in central Ukraine and has no nation-wide brands. The company realizes vulnerability of its position and looking for export markets along with its bigger competitors. The 2011 opens a new era for Ukraine?s poultry industry. Existing production capacity will satisfy domestic demand and further growth will be significantly complicated. Further expansion will depend on export market discovery and risks associated with exporting will be significantly greater than domestic market risks. Small producers occupying 14 percent of the market will face increased pressure from the two major producers. Their ability to grow will be very limited. Previously hardly noticeable, price competition will decrease trade margins and lead to industry?s profitability decrease. Numbers in the PSD table have been adjusted to these new expectations. Direct state support of Ukrainian poultry industry remains negligible. Once massive, state direct support programs were curtailed in 2008. Indirect support continues in a form of foregone budget revenue programs (single agricultural tax, Value Added Tax exempts). Consumption Slow economic recovery and continued crisis aftershocks will not allow major growth in disposable income in 2011/12. Ukrainian consumers remain highly price cautious especially in lower income small towns and rural areas. According to industry sources, in 2005 shares of animal proteins in the average Ukrainian diet were distributed as follows: 30 percent of veal and beef, 32 percent pork and 36 percent poultry. In 2009 the share of poultry grew to 44 percent and in 2010 to 50 percent. Per capita poultry consumption in Ukraine (including household production and consumption) in 2010 reached average EU level of 23.5 kilograms. Further growth of poultry consumption is possible mostly as substitution for more expensive pork and beef. Steadily falling beef production and slow pork industry development create additional incentives for poultry industry growth. The gap between poultry and red meat is expected to widen in 2011/12. Prices have also had a significant impact on consumption patterns. In 2010 and 2011 chilled chicken prices remained rather stable despite growing input costs. The 2009 dollar denominated price looks depressed only due to abrupt currency drop in the end of 2008. In that period producers had to absorb a loss. Increased production should increase price competition, although graph below provides no evidences that would support this statement. Such price behavior is common for markets with restricted competition. *Ukrainian Agrarian Business Club price surveys, own calculations Trade Trade in poultry will remain to be dependent on Ukraine?s internal import regulations. After significant import rise that followed Ukraine?s accession to the WTO in 2008, imports are on constant decline. Market players attribute this decline mostly to the local production growth and existing technical barriers to trade. Nowadays it is said to be rather difficult to obtain import permit from Ukrainian Veterinary and Phytosanitary Service and custom clear the product. Please see last year?s Poultry and Products Annual Report_Kiev_Ukraine_10-18-2010 GAIN Report?s Trade Section for more information on application of these trade barriers. Ukraine generally does not use veterinary trade barriers related to testing to limit imports through non-scientific import requirements, although existing import requirements differ from ?best practices? in the rest of the world and leave space for interpretation. See Mandatory Veterinary Testing Requirements_Kiev_Ukraine_2-8-2011 GAIN Report for more information. Any poultry shipment can be stopped at any time due to ?de facto? zero tolerance for salmonella or unsatisfactory mesophillic aerobes count test result. FAS/Kyiv is aware of only one case when this barrier was used, but later resolved. Imports In 2011 Ukraine is expected to have a historic low in poultry imports with further decline forecast for 2012. Most of the trade drop is attributed to greatly decreased imports from the U.S. that followed significant redistribution of market shares between the domestic producers and importers. Due to this shift US exporters may lose a significant chunk of the Ukrainian market in 2011. Traditionally (prior to 2011) frozen imported U.S. poultry was sold for further processing to Ukrainian sausage, smoked products and bologna makers. Domestically produced chilled poultry (whole birds and parts) was marketed through a variety of retail channels and only partially satisfied demand of domestic processors for cheap raw meat. Imported U.S. chicken leg quarters were priced under the domestic product and were in indirect competition due to difference in market segments. Whole chickens from Brazil could not compete with Ukrainian whole birds and had to leave the market in mid 2000s when Ukrainian production started to rise. Poultry from EU countries could not compete with Ukrainian chickens either, with the exception of Mechanically Deboned Meat (MDM) which, similar to U.S. chicken leg quarters, faced limited internal demand in the EU. Demand for EU offal in Ukraine existed only in the lowest processing market segment. Sales of EU poultry were possible only at very low price. In 2011 Ukrainian producers continued to increase output facing limited export opportunities. Due to lack of markets for further expansion, major market players turned toward domestic low- margin segments. Currently this expansion is aimed at leg quarters segment, where U.S. exporters used to dominate. The lowest market segment where EU producers sell their MDM is so far unattractive for the Ukrainian industry. This is likely to change in near future, when Ukraine increases its export of parts. Exporters from the EU may continue exports for some time before new facilities come into production in central Ukraine. In this way, 2011 trade in poultry products will shift from HS 0207142000 (Poultry Quarters and Halves in Ukrainian HS classification) to HS 0207141000 (Poultry Offal). Only insignificant quantities of imported poultry leg quarters will be present on the market. Imports to Ukraine can decrease even more due to risky nature of export markets where Ukraine sells its product. See Export subchapter below for more explanations. Should any trade problem arise in any of the markets, Ukrainian poultry for export would return home, flooding the remaining market niche. Exports Major Ukrainian poultry producers started foreign markets expansion 3-4 years ago. Quickly growing production and satisfied domestic demand makes export expansion the only growth opportunity in the years to come. No considerable domestic market space will be left for Ukrainian producers beyond 2011, when they are expected to take over the markets previously occupied by U.S. chicken leg quarters. Smaller producers with no foreign market access will quickly find themselves in competitive disadvantage. Export market structure developed by 2010 is shown on the diagram. Kazakhstan and Moldova became the major importer of poultry meat. Vietnam and Hong Kong became the major destination for chicken paws. The industry did not reach agreements, but announced about market access negotiations with United Arab Emirates and Saudi Arabia. Export numbers in PSD tables were adjusted to exclude paws (Ukrainian HS 0207149900) exports to Vietnam, China and Hong Kong. Definition of poultry used is indicated under each table or graph to avoid confusion. Source: Global Trade Atlas; *Poultry is defined as HS 020711, 020712, 020713, 020714 and 160232 **Ukrianain HS Codes 0207141000 and 0207142000 Limited trade statistics available for 2011 suggests that share of the Kazakhstan market can exceed 50 percent. Such trade structure makes Ukrainian poultry industry dependent on import demand in Kazakhstan and the political situation in the Custom Union (CU) Kazakhstan belongs to. Markets of non-CU countries are viewed as small, but potentially much more stable. Ukraine has formal Free Trade Agreements (FTAs) with most Former Soviet Union (FSU) countries that provide Ukrainian poultry with some trade protection. Although it needs to be noted, that most of FTAs signed in early 1990?s have only declarative provisions and no conflict resolution mechanism. Export perspectives to the CU member countries are unclear. The Ukrainian poultry industry so far ships almost no poultry to one of the biggest poultry markets in the world ? the Russian Federation. The poultry market of neighboring Russia seems to be well developed by other exporters, offers attractive prices and market potential, and is in close geographical proximity. Ukrainian producers can supply it with higher quality chilled products and use existing poultry facilities in Eastern Ukraine to supply adjacent regions of Russia. Ukraine and Russia have an FTA that keeps Ukrainian poultry outside of Russian import quotas. None of the competitors have similar competitive advantages. Prior to 2010 exports to Russian Federation were restricted by export ban introduced almost five years ago due to a Highly Pathogenic Avian Influenza outbreak. Upon removal of the ban, the Russian sanitary authority (Rosselkhoznadzor) conducted multiple inspections of Ukrainian poultry producers allowing exports from three production facilities (2 of MHP and 1 of Agromars). Despite MHP?s public declarations, its exports to Russia are insignificant. Exports of Agromars never picked up due to quick delisting of its facility officially announced on July 15, 2011. At this point Russian list of approved facilities contains only two MHP production sites and one cold storage facility. Notably, the most recent inspection conducted by Rosselkhoznadzor was officially positioned as Custom Union inspection. This means that all restrictions imposed will be automatically accepted by CU countries including Kazakhstan. This way Rosselkhoznadzor and concomitantly Kazakhstan Veterinary Service received a tool regulating access to each other?s markets. This fact along with overwhelming share of Kazakhstan in Ukraine?s poultry exports make Ukrainian industry highly vulnerable to Russian inspections. *Poultry is defined as HS 020711, 020712, 020713, 020714 and 160232 Source: Meat Business Magazine No.6, June 2011; Russia?s aggressive import restriction policies and heavy subsidies to its own production do not allow the Ukrainian industry to consider Russia as a long-term export destination. Interestingly, Kazakhstan may also be unstable in the long run as Kazakh poultry producers enjoy similar competitive advantages as Ukrainian ones: abundance of cheap grains, cheap energy and labor force. Significant production growth potential and limited access to other export markets will force Ukraine to expand exports to Kazakhstan in 2012. There Ukrainian poultry would compete with US exports. Export perspectives for EU remain bleak despite massive investments into food safety conducted by Ukrainian producers in 2008-11. In 2011 Ukraine is still not able to export any poultry products to the EU. The result is probably somewhat disappointing for Ukrainian producers and state officials who gave optimistic statements a year ago after rather successful inspections by DG SANCO. Now the biggest hope for Ukrainian producers is in speedy conclusion of a FTA with the EU. According to GOU the negotiation process slowed down due to major disagreements on agricultural issues including poultry. The ?Meat Business? magazine published unofficial positions that show ambitious export plans for Ukrainian poultry producers. Ukraine would like to have an 80 thousand ton zero duty export quota, while EU is ready to offer only ten thousand tons with some future expansion opportunities. According to Ukrainian officials, EU explained its position by inability of Ukrainian producers to fulfill requested quotas. If negation last for a while longer, Ukrainian poultry producers will be able to cancel this argument. Trade estimates for 2010 were revised to converge with official statistics. The trade forecast for the remaining months of 201, as well as for 2012 remains subject to trade policy changes and possible new TBT introductions. Section II Statistical Tables Broiler Meat PSD Table* 2010 2011 2012 Poultry, Meat, Broiler Ukraine Market Year Begin: Jan Market Year Begin: Market Year Begin: 2010 Jan 2011 Jan 2012 USDA New Post USDA New Post USDA New Post Official Official Official 0 0 0 0 0 Inventory (Reference) 0 0 0 0 0 Slaughter (Reference) 0 0 0 0 0 Beginning Stocks 670 733 660 810 880 Production 0 0 0 0 0 Whole, Imports 144 144 145 40 30 Parts, Imports 0 0 0 0 0 Intra-EU Imports 0 0 0 0 0 Other Imports 144 144 145 40 30 Total Imports 814 877 805 850 910 Total Supply 33 23 35 35 60 Whole, Exports 0 0 0 0 0 Parts, Exports 0 0 0 0 0 Intra EU Exports 0 0 0 0 0 Other Exports 33 23 35 35 60 Total Exports 781 854 770 815 850 Human Consumption 0 0 0 0 0 Other Use, Losses 781 854 770 815 850 Total Dom. Consumption 814 877 805 850 910 Total Use 0 0 0 0 0 Ending Stocks 814 877 805 850 910 Total Distribution MIL HEAD, 1000 MT, PERCENT, PEOPLE, KG *Not Official USDA Data Exports of chicken paws (Ukrainian HS 0207149900) to China, Vietnam and Hong Kong are excluded from the export numbers. Ukraine?s Poultry Imports* January - May, tons Quantity % Share % Change Partner Country 2009 2010 2011 2009 2010 2011 2011/2010 World 72045 45565 16096 100.00 100.0 100.0 - 64.7 Germany 8937 4696 2975 12.4 10.3 18.5 - 36.7 Netherlands 3830 3240 2707 5.3 7.1 16.8 - 16.45 Poland 1225 2106 2051 1.7 4.6 12.7 - 2.6 United Kingdom 1026 2076 1906 1.4 4.56 11.8 - 8.2 Belgium 2985 3896 1880 4.1 8.6 11.7 - 51.8 Hungary 4175 3174 1808 5.8 7.0 11.2 - 43.0 France 160 249 1138 0.2 0.6 7.1 357.3 United States 48817 25579 728 67.8 56.1 4.5 - 97.2 Italy 297 475 359 0.4 1.0 2.2 - 24.4 Denmark 10 0 240 0 0 1.5 0 Kazakhstan 0 0 240 0 0 1.5 0 Brazil 540 57 54 0.8 0.1 0.3 - 5.6 Belarus 0 0 11 0 0 0 n/a Russia 24 17 0 0 0 0 - 100.00 Spain 21 0 0 0 0 0 0.00 *Poultry is defined as HS 020711, 020712, 020713, 020714 and 160232 Source: Global Trade Atlas Ukraine?s Poultry Exports, January-May, tons Quantity % Share % Change Partner Country 2009 2010 2011 2009 2010 2011 2011/2010 World 3404 13466 19387 100 100 100 44.0 Kazakhstan 1681 6720 9723 49.4 49.9 50.2 44.7 Vietnam 1482 2560 3131 43.5 19.0 16.2 22.3 Moldova 6 783 2822 0.2 5.8 14.6 260.3 Georgia 127 395 806 3.7 2.9 4.2 104.0 Jordan 0 250 774 0 1.9 4.0 209.5 Hong Kong 0 1495 550 0 11.1 2.8 ?63.2 Russia 12 2 424 0.4 0 2.2 n/a Kyrgyzstan 0 134 360 0.0 1.0 1.9 168.1 Armenia 40 374 357 1.2 2.8 1.8 ?4.4 Others 57 748 434 1.7 5.6 2.2 n/a *Poultry is defined as HS 020711, 020712, 020713, 020714 and 160232 Source: Global Trade Atlas Source: Global Trade Atlas; Poultry is defined as HS 020711, 020712, 020713, 020714 and 160232                    
Posted: 29 September 2011, last updated 29 September 2011

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