Creative Industries Sector in the United Arab Emirates

An Expert's View about Printing and Media in the United Arab Emirates

Posted on: 18 Jul 2012

Creative Industries consists of a number of sub sectors offering a mixed bag of opportunities in the UAE.

Creative Industries Sector in the United Arab Emirates Creative Industries consists of a number of sub sectors (Advertising, Animation, Architecture, Computer Games, Crafts, Design & Interiors, Digital Media, Experience & Attractions, Fashion, Film, Music, Performing arts, Publishing and Television) offering a mixed bag of opportunities in the UAE. Market overview The UAE ranks among the top countries in the region in terms of business environment and relative openness. It is recognised as a leading trading hub and a launch pad for companies looking to do business in the MENA region. The country is also considered a safe haven in the Middle East. The UAE economy is increasingly becoming diversified, gradually shifting focus away from oil & gas. The diversification strategy has paved the way for large construction, infrastructure development and cultural projects offering a myriad of opportunities across sectors. Key opportunities ξ Saadiyat Island development is a mixed use commercial, residential and leisure project currently underway. The main attraction of the project is the cultural district which will be home to four museums – Zayed National Museum, Louvre Abu Dhabi, Guggenheim Abu Dhabi and a maritime museum. The individual museum projects are in various stages and the development is being overseen by the Tourism Development and Investment Company. These projects are expected to be completed over the next 3 to 6 years. ξ Habtoor Palace is a USD 1.3 billion hotel & theatre project recently announced by the Al Habtoor Group. Habtoor Palace will include hotels, theatre, banqueting & meetings facilities and a shopping arcade. Earlier last year French broadcaster Fashion TV announced an agreement with Habtoor Goup to build a five star Fashion Hotel. ξ Establishment of a Cultural District in Dubai was announced recently. The district will include a Modern Art Museum and an opera house. Further details are awaited Latest export opportunities – Creative & Media Latest export opportunities – UAE Getting into the market The route to market varies according to specific sub sector. In general, a distributor or an agent is required to do business in the UAE. A foreign company can set up in the UAE by entering into a partnership with a local company. Alternatively, setting up in one of the free zones will allow 100% foreign ownership. Procurement in public sector is based on formal bidding process. It is important to pre-qualify for major projects. Most public sector clients also prefer that suppliers have a local presence. More about doing business in UAE Contacts Market intelligence is critical when doing business overseas and UKTI can provide bespoke market research and support during overseas visits though our chargeable Overseas Market Introduction Service (OMIS). To commission research or for general advice about the market, get in touch with our specialists based overseas - or contact your local international trade team. ξ Ranjana Abraham, British Embassy Dubai. Tel: +971 (0)4 3094237 or email: Contact your local international trade team UKTI Events UKTI runs a range of events for exporters, including seminars in the UK, trade missions to overseas markets and support for attendance at overseas trade shows. Latest events – Creative & Media Major Events INDEX Exhibition Date: 24 – 27 September 2012 Website: The Hotel Show Date: 15-17 May 2012-05-15 Website: Useful links More about OMIS and other UKTI services for exporters
Posted: 18 July 2012

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