Creative Industries consists of a number of sub sectors offering a mixed bag of opportunities in the UAE.
Creative Industries Sector in the United Arab Emirates
Creative Industries consists of a number of sub sectors (Advertising, Animation, Architecture, Computer
Games, Crafts, Design & Interiors, Digital Media, Experience & Attractions, Fashion, Film, Music,
Performing arts, Publishing and Television) offering a mixed bag of opportunities in the UAE.
The UAE ranks among the top countries in the region in terms of business environment and
relative openness. It is recognised as a leading trading hub and a launch pad for companies
looking to do business in the MENA region. The country is also considered a safe haven in the
Middle East. The UAE economy is increasingly becoming diversified, gradually shifting focus
away from oil & gas. The diversification strategy has paved the way for large construction,
infrastructure development and cultural projects offering a myriad of opportunities across
ξ Saadiyat Island development is a mixed use commercial, residential and leisure project
currently underway. The main attraction of the project is the cultural district which will be
home to four museums – Zayed National Museum, Louvre Abu Dhabi, Guggenheim Abu
Dhabi and a maritime museum. The individual museum projects are in various stages and
the development is being overseen by the Tourism Development and Investment
Company. These projects are expected to be completed over the next 3 to 6 years.
ξ Habtoor Palace is a USD 1.3 billion hotel & theatre project recently announced by the Al
Habtoor Group. Habtoor Palace will include hotels, theatre, banqueting & meetings
facilities and a shopping arcade. Earlier last year French broadcaster Fashion TV
announced an agreement with Habtoor Goup to build a five star Fashion Hotel.
ξ Establishment of a Cultural District in Dubai was announced recently. The district will
include a Modern Art Museum and an opera house. Further details are awaited
Latest export opportunities – Creative & Media
Latest export opportunities – UAE
Getting into the market
The route to market varies according to specific sub sector. In general, a distributor or an agent is
required to do business in the UAE. A foreign company can set up in the UAE by entering into a
partnership with a local company. Alternatively, setting up in one of the free zones will allow
100% foreign ownership.
Procurement in public sector is based on formal bidding process. It is important to pre-qualify for
major projects. Most public sector clients also prefer that suppliers have a local presence.
More about doing business in UAE
Market intelligence is critical when doing business overseas and UKTI can provide bespoke
market research and support during overseas visits though our chargeable Overseas Market
Introduction Service (OMIS).
To commission research or for general advice about the market, get in touch with our specialists
based overseas - or contact your local international trade team.
ξ Ranjana Abraham, British Embassy Dubai. Tel: +971 (0)4 3094237 or email:
Contact your local international trade team
UKTI runs a range of events for exporters, including seminars in the UK, trade missions to
overseas markets and support for attendance at overseas trade shows.
Latest events – Creative & Media
Date: 24 – 27 September 2012
The Hotel Show
Date: 15-17 May 2012-05-15
More about OMIS and other UKTI services for exporters