This report covers key aspects of the UK market for digital home entertainment.
The UK is Europe?s largest market for MP3
players, fl at panel TVs and games. It is Europe?s
leading market for take-up of digital TV services,
and also lead market for ICT-related services.
EU Expanding demand for services number 1 and growing fast
Service demand has been accelerated by the high
The UK Consumer Electronics market, already
EU num take-up of SMS, e-commerce, social networking ber 1 by value, is growing faster than
and internet video such as BBC?s iPlayer.
that of France and Germany. British consumers
have proved readier to experiment with new
Comparative EU Consumer Electronics Spend
entertainment products and services than their
mor The UK clearly leads the EU in adoption of home e conservative EU peers.
entertainment media products:
High market penetration by gadgets
Advanced TV Units Value
The average UK home now has 16 gadgets.
UK 5,830,000 K6,426m
The UK as a whole has 70 million mobile phones,
60 million TV sets, 40 million DVD players, Germany 4,443,000 K4,753m
24 million computers, and 22 million
France 3,907,000 K3,650m
Spain 2,501,000 K2,321m
Universal broadband access
Games Consoles Units Value
The UK now has almost universal broadband
UK 4,950,000 K1,040m
access via cable, DSL, or mobile networks.
France 3,555,000 K899m
Routes to 100Mbps broadband access
are currently being explored, creating Germany 3,360,000 K588m
major opportunities for equipment and
Spain 2,890,000 K549m
Multimedia Players Units Value
Rapid growth in mobile broadband
UK 11,553,000 K1,329m
Mobile broadband, with over 20% 3G penetration
Germany 7,672,000 K620m
and over 20 million active 3G subscribers, has
France 6,537,000 K669m
taken off rapidly. Users like to stay connected
with their favourite entertainment whether Spain 4,538,000 K376m
directly off-air as in mobile TV or indirectly
through home entertainment systems.
DVD Players Units Value
UK 6,333,000 K951m
Leaders in digital TV take-up
France 6,200,000 K931m
Digital TV take-up has been most rapid in UK
Germany 5,044,000 K774m
with over 80% penetration and a substantial
Spain 2,950,000 K311m
number of consumers already adopting HDTV
and/or using PVR Set Top Boxes.
Leading players in the UK digital home
entertainment market include:
Flat panel adoption
Flat panel HD-ready displays have been taken up
Samsung, Sony, Pace, Panasonic,
most rapidly in UK and become commodity items
Nintendo, Microsoft, Cambridge Silicon Radio,
following the successful rollout of digital TV.
ST Microelectronics, Texas Instruments,
National Semiconductor, Philips, Toshiba.
UKT-100470 Digital Sector Sheet 2pp v2 AW.indd 1 22/1/10 16:51:50
? The UK is the gateway, and
the most important market
in Europe. If it succeeds here,
it trickles elsewhere.?
MD ? Nintendo UK
UKT-100470 Digital Sector Sheet 2pp v2 AW.indd 2 22/1/10 16:51:51
Image: Child playing
with Wii Console