This report covers key aspects of the UK mobile telecommunications services market.
The UK market for Mobile Telecommunications
Services (MTS) is among the most attractive
in the world, generating around £21 billion pa
with growth of around £900 million pa.
A springboard for growth Growth in music and video downloads
Using the UK mobile market as a platform, MTS Full-track music is predicted to account
suppliers with global ambitions can readily expand for an increasing proportion of content spending
from the UK?s 70 million mobile subscribers into ? UK consumers are expected to spend over
other segments, platforms and ?3GSM? markets. £200 million on mobile music in 2010. Video
downloads are also expected to increase in
Major success for 3G popularity, accounting for around 11% of mobile
The Mobile Internet has been a major success content spend within the next four years.
for mobile operators following widespread
adoption of HSPA upgrades to 3G networks. New MTS services demanded
The UK now has over 21% 3G penetration Location-based services and mobile banking are
and mobile broadband is used as frequently now topping the list of services users would most
as WiFi hotspots for internet access. like to see on their mobile phones.
Mobile Internet takes off
Leading companies in UK MTS include:
Some 26% of UK 25-34 year olds, and 25% of
Five major operators ? Vodafone, O2, Orange,
45-54 year olds were reported as using mobile
T-Mobile and 3.
broadband more than once per day in Q1 2008.
Laptop and PC connections via 3G cards and
Two leading Mobile Virtual Network Operators
dongles increased by 500,000 in the fi ve months
? Virgin Mobile and Tesco Mobile.
from February 2008; 133,000 in June alone.
SMS sustaining popularity
The 160-character SMS is the most widely used
data application with 44% of adults using text
on a daily basis.
Escalating market for mobile content
The UK mobile content market is worth around
£1 billion pa with around half of this revenue
coming from the 25-34 year old demographic.
Ringtones, realtones and screensavers accounted
for the majority of mobile content spend, with
games revenues increasing in importance.
UKT-100470 MTS Sector Sheet 2pp v3 AW.indd 1 22/1/10 16:38:53
? As the world?s leading mobile
telecoms operator, it is important that
we have a strong presence in Europe.
London is the best place for us to
be as it is at the heart of technology
convergence in Europe, and offers
us access to the technical capability
and expert talent we need in order
to grow our business.?
Chief Representative ? China Mobile
UKT-100470 MTS Sector Sheet 2pp v3 AW.indd 2 22/1/10 16:38:53
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