“Water is the oil of the 21st century.” Water is “a critical lubricant of the global economy,” according to an August 23, 2008 article in
Water ? USA
Mike Rosenfield, Vice Consul ? USA Clean Technology Sector Lead
British Consulate-General, Los Angeles, California
Last revised December 2009
Whereas every effort has been made to ensure that the information given in this document is accurate, neither UK
Trade & Investment nor its parent Departments (the Department for Business, Innovation and Skills and the Foreign &
Commonwealth Office), accept liability for any errors, omissions or misleading statements, and no warranty is given or
responsibility accepted as to the standing of any individual, firm, company or other organisation mentioned.
Published December 2009 by UK Trade & Investment.
Crown Copyright ©
Water ? USA
Table of Contents
CHARACTERISTICS OF MARKET 4
KEY METHODS OF DOING BUSINESS 4
MORE DETAILED SECTOR REPORTS 13
CONTACT LISTS 13
www.uktradeinvest.gov.uk Page 2 of 14
Water ? USA
For the past several years, water industry experts have been pointing to resource scarcity,
growing and moving populations, inadequate funding for infrastructure upgrade and expansion,
and more water-quality regulations as primary drivers for the global water industry. In that
time, little has changed in the sector, except for the fact the global water situation has become
increasingly dire with each passing year.
Countless experts have declared in some form or another ?Water is the oil of the 21st century.?
Water is ?a critical lubricant of the global economy,? according to an August 23, 2008 article in
The Economist, and like oil, supplies of water are coming under enormous strain. The article
pointed directly to population growth as the cause of the strain, singling out the emerging
middle class in Asia, where clean water is a baseline indicator of a high standard of living, and
where the people yearn for the water-intensive lifestyle that industrial nations enjoy.
The Economist backed this gloomy scenario with statistics, drawing upon some of the
presentations made during the 2008 World Water Week conference in Stockholm, Sweden in
August. Five food and beverage giants ? Anheuser-Busch, Coca-Cola, Danone Nestle and
Unilever ? use nearly 575 billion liters of water in their production processes each year,
according to The Economist report, taken from data supplied by JPMorgan. In semiconductor
fabrication, according to the article, 13 cubic meters of water are required to produce a 200-
square meter silicon wafer, and semiconductor production accounts for about 25 percent of all
water consumption in Silicon Valley, California. In the extraction of oil from tar sands ? a costly
and environmentally damaging practice ? five liters of water are required to produce each liter
Other facts about global water supplies and water delivery infrastructure are well known to
water industry professionals. More than 2 billion people around the world lack adequate
sanitation. Waterborne diseases claim up to 1.8 million lives every year. Half of the world?s
population could face severe water shortages by 2050. About 90 percent of the rivers in China?s
urban areas are seriously polluted. In the US, leakage rates in our aging water delivery
networks may be near 50 percent. The list goes on and on.
Professionals in the water industry that have grown up around the effort to solve these
problems may often feel as though they are struggling against the tide but bit by bit, they can
claim success. Water recycling and desalination are proving to be efficient and increasingly
acceptable as alternative sources of fresh water for thirsty economies. In partnership with their
public-sector clients, private companies that take over the operation of water and wastewater
systems are proving that they can improve operating efficiencies ? badly needed at a time
when the rate base and tax revenue is insufficient to rehabilitate a crumbling infrastructure.
Innovative technology, from reverse osmosis, membranes and ultraviolet (UV) disinfection to
anaerobic treatment, can treat water to any level of purity desired. The trick is deploying all of
this capability where it is needed.
[Include information at your discretion on industry developments, major projects,
areas of opportunity for subsectors.]
UKTI publishes international business opportunities gathered by our network of British
Embassies, High Commissions and Consulates worldwide. These opportunities appear in the
Opportunities portlet on the relevant sector and country pages on the UKTI website. By setting
www.uktradeinvest.gov.uk Page 3 of 14
Water ? USA
up a profile you can be alerted by email when relevant new opportunities are published. New or
updated alert profiles can be set in My Account on the website.
CHARACTERISTICS OF MARKET
The $119-Billion US Water Industry 2007
Wastewater Treatment Works
Water Treatment Equipment
Delivery & Infrastructure Equipment
Chemicals (Bulk & Speciality)
Consulting & Design Engineering
Instruments & Analytical Services
The broadly defined US water sector represented almost $120 billion in revenues in 2007,
growing 4-5 percent over 2006 figures. Water utilities (about 70 percent public sector) and
wastewater treatment works (more than 95 percent public sector) each account for about one-
third of these annual revenues, with various equipment and services accounting for the rest
(see graph above). In general business conditions are acceptable for US water sector
participants, but there is clear concern for he impacts of the economy on the spending ability of
their predominantly municipal and federally funded, or at least federally driven, customer base.
The consensus among industry insiders is that there will be a fairly notable drop-off in growth
rates, according to the more than 70 firm leaders who responded to Environmental Business
Journal?s Water & Wastewater Market & Opinion Survey 2008. The median response in this
year?s survey fell from 8-9 percent growth in 2007 to 5-6 percent expected in 2008.
Respondents also weighed in on market drivers, key business issues, technology and regional
www.uktradeinvest.gov.uk Page 4 of 14
Water ? USA
markets, pointing to the importance of funding, regulations, talent, innovative technologies, and
the future of emerging economies.
Many respondents to the survey do not anticipate any changes to the industry regardless of the
result of the 2008 elections but several believe some good will come out of the change in
Importance of Market Drivers to Stimulating Expenditure in Water/Wastewater
Crucial Very Important Not Very Meaningless C* VI
Regulations: 29% 41% 20% 8% 2% 98%
Act Provisions: 19% 42% 31% 6% 2% 81%
Expansion: 22% 36% 22% 10% 9% 81%
Funding: 26% 28% 17% 26% 3% 79%
Provisions: 23% 29% 27% 16% 5% 75%
Water Reuse: 19% 25% 33% 12% 11% 63%
Planning: 9% 33% 39% 11% 9% 51%
Safety/Liability: 11% 27% 38% 16% 9% 48%
Rising Price of
Retail Water: 11% 25% 30% 25% 9% 46%
Requirements: 4% 28% 38% 19% 11% 36%
Source: EBJ Water & Wastewater Market & Opinion Survey 2008: completed by 96 respondents in July
and August 2008; ranked by the product of two times ?crucial? and ?very important? responses.
From a numerical perspective, with annual growth in the aggregated segments between 4-5.5
percent since 2002, it appears that little is changing in the market. A closer look, however,
shows that the water sector appears to be in constant flux.
There is a perpetual stream of new entrants hoping to meet a pressing need for as well as
make a decent profit in an industry that is not likely to be as cyclical as some others. The
consolidation in the industry ebbs and flows in the level of activity but it never seems to fully
abate. The most recent period of rampant consolidation, now a few years old, brought some
well-known industrial powerhouses into the sector, such as General Electric and Siemens, who
are there to stay. Notable shifts in strategy by the French and British water utilities at home and
abroad over the past decade have fostered the wholesale change in top players.
In spite of the strengthening presence of multi-national corporations, the water sector remains
highly fragmented, and not just in the familiar way (i.e., populated by lots of small companies)
but at a deeper, more fundamental level. There are probably a dozen segments of the industry
that are very different in terms of manufacturing strategy, sales and marketing and other
aspects of the business model. The global market for water equipment and services is highly
www.uktradeinvest.gov.uk Page 5 of 14
Water ? USA
fragmented in terms of both the customer base and the supply chain, very localized in terms of
need and service and equipment providers. A handful of private equipment and service giants
have global reach, but few companies have impact outside their local markets.
The idea of a highly fragmented industry points to a new round of change in the sector.
Specifically, there is an emerging change in the manner of investing in the water market. Aside
from the fact that there may be few large-cap stocks left in which to invest, investing in the
water industry has not been easy. A huge investment interest and capital opportunity has had
difficulty connecting with the vast capital needs in no small part because the water markets are
largely municipal in the US, making them tougher areas in which to invest money. As a result,
the dollars have historically gone to individual water stocks that address small pieces of the full
water value chain.
To be sure, the water industry is one that enjoys steady, predictable growth, owning this climb
to deeply embedded fundamental drivers, and specific segments can bring attractive returns.
There are pitfalls, however, and water industry analysts remind investors to do their homework,
then do it again, when investing in the water sector.
Apparently, investors have been doing their homework. There is an increasing trend by
investors of moving away from individual stocks to invest on a niche basis and focusing more
on investing at a variety of levels in the basic infrastructure that is required to store, treat and
deliver water. More importantly, there is a trend towards investing in the water asset itself, as
the essential item of value.
This means a resurgent interest in water rights marketing or water asset trading, a segment of
the water sector that has held out promise but historically run up against regulations,
bureaucratic roadblocks, opposition by environmental and community groups, and just a
general uneasiness about moving the asset across jurisdictions and even watersheds. Water
rights marketing is not new then, but some new funds have emerged to take advantage of the
need to move the asset around judiciously. These funds are serving as knowledge middlemen
to help apportion a resource upon which great demands are being made, and a recent deal in
Arizona is emblematic of the way in which such funds can work with municipalities, farmers,
ranchers, and other stakeholders to strike deals that can provide broadbased benefits.
Some will view the phrase ?water rights market? itself as oxymoronic at best, and this tension
strikes at the heart of what it means to have a ?global water industry.? Water falls from the sky,
it is a basic human right, is even a gift from God, many people say: what gives the private
sector the right to appropriate this asset and make money selling it back to the public?
Water asset trading is not the only market segment to fall victim to this ethical conundrum.
Water utility privatization ? mistakenly viewed by some opponents of privatization as
encompassing public-private partnerships ? has been similarly embattled. To be sure, some
privatization plays have ill-served the public.
Just as it has been said that water will be the oil of the 21st century, it also has been said that
?Water may be gift from God, but He forgot to lay the pipes and remove the pollutants.? In the
US, companies that fulfill these critical needs should be able to make a profit at it and any that
innovate, whether in the area of treatment technology, asset management, facility operation,
and succeed in bringing that innovation to market deserve just rewards.
Public-private partnerships in the delivery of water and exchange of rights to water assets can
and do work, especially when democratic institutions are in place to ensure that these deals are
pursued openly, and when smart, knowledgeable, dedicated people are available to craft them.
There is no shortage of dedicated people, whether managers, engineers, investors, and even
politicians, who are available to make a good living doing good work.
www.uktradeinvest.gov.uk Page 6 of 14
Water ? USA
Importance of Business Issues to the Future of the US Water/Wastewater Sector
CRUCIAL VERY IMPORTANT NOT VERY MEANINGLE
IMPORTANT IMPORTANT SS
FEDERAL 31% 36% 22% 10% 0%
PRIVATE 23% 42% 25% 11% 0%
MUNICIPAL 16% 43% 24% 10% 7%
MUNICIPAL 16% 41% 28% 9% 7%
LARGE-SCALE 13% 44% 37% 6% 0%
PRIVATE 11% 35% 37% 16% 2%
PRIVATE 11% 35% 40% 12% 2%
SMALL-SCALE 9% 34% 28% 28% 0%
MID-SCALE 2% 37% 43% 19% 0%
Source: EBJ Water & Wastewater Market & Opinion Survey 2008: completed by 96 respondents in July &
Water Scarcity: Recycling and Desalination Alternatives Help
In a world of increasing water scarcity, it is now well-accepted by water professionals that the
recycling of wastewater and the desalination of seawater and brackish water present critical
alternatives in the efforts to develop new water resources. The public, however, has tended to
lag in its appreciation of these alternatives, questioning the quality of the water produced
through wastewater reclamation and expressing concerns about the potentially negative
environmental impacts of desalination.
www.uktradeinvest.gov.uk Page 7 of 14
Water ? USA
In the past year, the achievement of major milestones for two projects ? both in Southern
California ? has the potential for significantly allaying the public?s and environmentalists?
concerns about water recycling and desalination. On the desalination side, the California Coastal
Commission issued its final approval last August of a proposal by Poseidon Resources
Corporation to build a US$300 million, 50 million gallon per day seawater desalination facility in
Carlsbad, California next to a power plant in San Diego County. Key to the California Coastal
Commission approval was Poseidon?s development of satisfactory plans to mitigate the facility?s
impacts on marine life and to address its climate change impacts.
On the recycling side in Southern California, the Orange County Water District and the Orange
County Sanitation District started operations earlier this year on the Groundwater
Replenishment (GWR) System, a US$485 million wastewater treatment system that, when
expanded to its full capacity, will produce 130 million gallons per day of recycled water.
Even at its current capacity of 70 million gallons per day, the facility is the largest indirect
potable water recycling system in the world today. Indirect potable systems run the recycled
water back to aquifers that serve the residential, commercial and agricultural needs of several
communities. With several months of successful operation and two quarterly sets of water-
quality reports showing positive results, the GWR system could go a long way toward rendering
the public?s proverbial ?toilet to tap? fears moot, some water recycling proponents believe.
At 50 million gallons per day, Poseidon Resources? Carlsbad facility is groundbreaking for the US
desalination market ? the only facility of comparable size being Tampa Bay Water?s 25 million
gallon per day plant ? and like any one-of-a-kind project, it has been several years in
development. The permitting aspects of the project has taken five years alone; and the critical
California Coastal Commission part in that process took two years.
The successful outcome, in the form of the development permit from California Coastal
Commission, serves as a model for other desalination projects in California, including Poseidon?s
other proposal to build another 50 million gallons per day facility in Huntington Beach,
California, about 50 miles north of the Carlsbad facility. The permitting milestone for the
Carlsbad plant is a significant achievement for the desalination industry and California, where
20 projects have been proposed.
Globally, growth in desalination continues at a steady pace. The total contracted capacity of the
desalination plants around the world now stands at 63.6 million cubic meters per day of which
53 million cubic meters per day has been commissioned. The capacity contracted in 2007 was
24.5 percent more than that contracted in 2006, and the compound annual growth rate since
1997 is 16.8 percent.
Outside of California, projects proceed apace in Texas and Florida, although the Texas project
now appears that it will move forward as a 2- or 3-million gallons per day demonstration facility
rather than the initially planned 25-million gallons per day plant. Meanwhile in the unlikely
locale of rain-rich Massachusetts, a tidal water desalination plant along the Taunton River, came
online last spring and another facility on the nearby Palmer River is expected to come online in
late 2009. The two projects are notable because they will take in water in low tide and
discharge at high tide to minimize any negative environmental impacts.
In Southern California, proponents of wastewater reclamation and water recycling are greatly
encouraged by the successful first few months of operation of the GWR system in Orange
County. The system has a 72,000-acre-feet of recycled water per year, supply half of that water
for injection into a seawater intrusion barrier that has been in operation since the 1970s and
delivering the other half to the Orange County Groundwater Basin to recharge the local aquifer.
www.uktradeinvest.gov.uk Page 8 of 14
Water ? USA
The centerpiece of the system is the Advanced Water Purification Facility, which takes treated
wastewater form a neighboring wastewater treatment facility and provides further treatment
through a train consisting of microfiltration, reverse osmosis filtration and ultraviolet disinfection
with RO and UV doing the significant work of purification.
Around the US and in many regions of the world, water recycling is gaining ground as an
alternative water resource. California may rightfully lay claim to leadership in water recycling,
but the state of Florida would not likely cede at least a tie for first place in terms of installed
systems. The Florida Department of Environmental Protection?s 2006 Reuse Inventory, revised
most recently in 2008, counted a total of 468 domestic wastewater treatment facilities with
permitted capacities of at least 0.1 million gallons per day that make reclaimed water available
Water Treatment Technology Rises to Recover Water from
Energy demand is skyrocketing in the US and overseas. Concerns about rising global
temperatures notwithstanding, renewable energy sources are not going to be sufficient to fill
the gap between energy supply and demand any time soon. Further production of fossil fuels
will be necessary, and most people hope the work is conducted in an environmentally
The current boom in drilling for oil and gas, primarily in the western US, appears likely sustain
itself. Indeed, for the past several years, environmental service firms have reported the energy
sector is among the brightest segments of their business, if not, the brightest. The demand for
new energy suggests this economic bright spot will continue.
Innovators in wastewater treatment stand to benefit substantially from the energy production
boom. One of the top environmental issues in the exploration and production of fossil fuel-
based resources is wastewater management. Billions of gallons of water are used in various
processes, such as hydraulic fracturing, for extracting oil and gas from the ground, and billions
of gallons of wastewater are generated through these processes. As energy production
expands, so too will the need for proper wastewater management.
This expanded fossil fuel production is coming at a time when the demand for fresh water is
also outpacing supply. Every drop is precious, and properly treated wastewater is increasingly
seen as a vital new source. The prevailing method of disposing of the wastewater from energy
production ? in deep wells ? is expensive and inefficient. It is also increasingly unacceptable,
not simply because of the potential environmental impacts but also because deep-well injection
throws away a resource that could be put to productive use if properly treated.
Some US states are clamping down on the expansion of deep-well disposal and banning the
installation of new wells completely. In addition, a federal bill signed into law in May 2008
directs the US Department of the Interior to assess the feasibility of wastewater reclamation in
oil and gas production and authorizes federal grants for pilot tests of wastewater treatment
technologies in oil and gas fields.
Technologies that have been applied to wastewater treatment in oil and gas production include
two that are well-established in seawater desalination ? distillation and reverse osmosis
filtration. Both of these processes require some adaptation to oil and gas production
applications. Seawater typically has a chloride concentration of about 35,000 parts per million,
whereas wastewater from oil and gas exploration can have chloride concentrations of up to
200,000 parts per million.
www.uktradeinvest.gov.uk Page 9 of 14
Water ? USA
Wastewater from oil and gas production is a very corrosive fluid, with a lot of dissolved solids,
which cause tremendous pump problems as well as scaling in distillation boilers. For their part,
RO membranes can quickly clog in a matter of hours. Some kind of pre-treatment is thus
necessary for both distillation and RO filtration. A number of companies are lining up to offer
pre-treatment alternatives to the oil and gas industry.
If just 10 percent of wastewater from oil production was converted to fresh water, Texas, for
example, would recover approximately 8.4 billion gallons of 25,780 acre-feet, of water annually.
The potential benefits could be significant, with the treated, reclaimed water available for many
uses including agricultural and environmental applications as well as resue for hydraulic
It is always an open question whether any company with an innovative technology will succeed
in a promising market. The drivers for wastewater treatment in oil and gas fields ? increasing
production activity, increasing regulatory scrutiny and compelling interest in reclaiming a
precious resource ? are solidly in place. Companies should do well targeting this market.
Relevance of Technologies to the Future of the Water/Wastewater Sector
Crucial Very Important Important Not Important
Membranes: 17% 60% 19% 4%
Membranes: 18% 55% 20% 8%
Desalination 24% 42% 24% 10%
Biotreatment 21% 46% 29% 4%
Ultra Violet 12% 50% 24% 14%
Membranes: 13% 45% 34% 8%
Aeration 12% 37% 40% 12%
Ozonation 6% 43% 33% 18%
Anaerobic Digestion 12% 31% 47% 10%
Advanced Oxidation 8% 28% 52% 12%
Ion Exchange 6% 19% 47% 28%
Chlorine/Treatment 6% 15% 57% 23%
Thermal Treatment 4% 17% 43% 35%
Dissolved Air Flotation 2% 12% 55% 31%
Source: EBJ Water & Wastewater Market & Opinion Survey 2008: completed by 96 respondents in July & August 2008;
ranked by the product of two times ?crucial? and ?very important? responses.
www.uktradeinvest.gov.uk Page 10 of 14
Water ? USA
US Water Scarcity Signals Resurgent Interest in Water Rights
When one of the then-US presidential candidates in the primary elections made the suggestion that the
Southwest?s water scarcity issues might be solved by importing water from the Great Lakes, more than a
few water professionals must have laughed.
The governors and legislatures of the Great Lakes states and provinces didn?t however. The unsuccessful
candidate?s comment ? ?Wisconsin is awash in water? ? was widely seen as a possible factor in getting the
remaining holdout states to sign the Great Lakes Basin Compact, which prohibits any diversion of Great
Lakes water to other parts of the US unless all the governors agree on such a proposal. President George
W. Bush signed the compact into law last July.
Moving water on a grand scale is nothing new, as any resident of Southern California knows, as anyone
who who has seen the film ?Chinatown? or read such books as Cadillac Desert: The American West and Its
Disappearing Water; Rivers of Empire: Water, Aridity, and the Growth of the American West; or Water and
Power: The Conflict over Los Angeles Water Supply in the Owens Valley. Moving water on a much smaller
scale, particularly from agricultural to municipal use, is also increasingly common.
For the private sector, however, the water rights market has to date not lived up to its promise of growth,
owing the slow movement to several impediments along the way.
First, claiming that water is a ?basic human right? or a ?gift from God,? environmental and community
groups have looked with skepticism at the private sector?s interest in water rights and often stood in the
way of specific deals. Second water regulation vary from state to state, and can range from a Byzantine
regime to no regime at all, thus failing to provide a comprehensive framework for defining what a water
right actually is.
The recent history of water rights marketing is peppered with stumbles by companies that attempted to
make major plays. One company was never able to make money in water rights effort and declared
bankruptcy. Another company which continues to pursue its large-scale efforts to divert and store Colorado
River water to a groundwater basin faces significant government roadblocks, including opposition from a
powerful US senator.
Nonetheless, smaller-scale transactions have always occurred, and continue to occur on a regular basis ?
and at gradually increasing value. Transactions between agricultural, industrial, municipal, and
environmental firms are very common in many of the western states, ranging in size from a few to several
hundred acre feet, the amount of water necessary to cover an acre of land to one foot of depth or about
The dynamics of the water rights market may now be undergoing fundamental change, however. Water
industry players and analysts are pointing to a recent deal in Arizona as emblematic of the way the
landscape is changing in water investment in two key ways.
For one, the deal shows how water users and asset holders can work together to fulfill their respective
goals, with a growing number of third-party finds serving as knowledgeable intermediaries and sources of
private capital. At a higher level, the deal is showing how the manner in which private sector plays in the
water industry is changing, from investing in specific companies along the water value chain to investing in
the water asset itself.
Looking at the water rights market from a higher level, water industry experts see the resurgence of the
market as a reflection of maturing attitudes about the value of water, at a time when the need is growing
ever more acute, particularly in the western US.
www.uktradeinvest.gov.uk Page 11 of 14
Water ? USA
Groundwater resources are being depleted at unsustainable rates across the central and western US. The
exploitation and utilization of surface waters ? in terms of storage, conveyance and treatment ? are moving
from an era of development to an era of allocation.
In other words, there are not that many new sources of raw water supply to be developed. The policy
question is now much more just how the existing supply of water is going to be allocated among numerous
Furthermore, climate change is exacerbating these problems, as rising global temperatures have huge
impact on the timing and volume of snow-melt and surface water flows in the West, and will likely result in
vast new storage and transmission infrastructure requirements.
There is also growing recognition that litigation, which has historically been a big factor in attenuating
growth in the water rights market, will not deliver water to anybody. By bringing an understanding of the
overriding need, the changing dynamic in attitudes and perspectives of different water users, the private
sector has an opportunity to use the market as a tool to fairly apportion a valuable resource.
The resurgent focus on the water asset is changing the way investors are viewing possible plays in the
water industry. People are starting to realize that water is a valuable commodity and that from a financial
perspective, it can be viewed as a store of value. The large volumes of capital invested in the water industry
has previously gone to companies that fit in niches of a highly fragmented water value chain, such as water
treatment technology, pumps and values, or pipeline repair. Now people are looking at the option of
investing in the infrastructure that is involved in moving, storing and treating water as well as the physical
Small incremental improvements in irrigation efficiency can free up large volumes of water for municipal
use. Yet many farmers and ranchers may be more interested in just selling their water rights. As the next
generation loses interest in farming in the West, many farmers are finding that the most valuable asset they
own is the right to the water.
Indian tribes are also becoming more active the sales of water rights, whether, like their counterparts in
agriculture, they are leasing the water or selling the asset outright. On the buy side, in addition to growing
municipalities, large industrial water users or anyone who faces water use and water quality regulations are
The private sector can provide experience and skill in addressing the key legal, hydrogeological, and
stakeholder issues. It is all about providing solutions to stakeholders who understand their respective needs.
Solutions require two key components: capital and intellect. The world?s pressing water problems require
more intelligent management of aquifers and hydrogeology issues alone are very complex.
KEY METHODS OF DOING BUSINESS
[Includes sales methods and distribution and buying seasons specific to the sector
in the market.]
Other background information on doing business in USA can be found on UKTI?s website.
Simply go to the USA country page where you will find information on:
? Economic background and geography
? Customs & regulations
? Selling & communications
? Contacts & setting up
? Visiting and social hints and tips
www.uktradeinvest.gov.uk Page 12 of 14
Water ? USA
MORE DETAILED SECTOR REPORTS
Research is critical when considering new markets. UKTI provides market research services
which can help UK companies doing business overseas including:
? Overseas Market Introduction Service (OMIS). Bespoke research into potential
markets, contacts and support during your visits overseas.
? Export Marketing Research Scheme. Advice on market research and help to
contact subsidised market research administered by the British Chambers of Commerce
on behalf of UKTI.
Contact your local International Trade Advisor if you are interested in accessing these services,
or for general advice in developing your export strategy.
[Also provide details of any in-house sector reports available. Do not include
reference to a Sector Report if this summary is sufficient.]
[You could also include the following paragraph:]
When considering doing business in [Country], it is essential to obtain legal,
financial and taxation advice. For further details, please contact:
Post Contact Details including Telephone, Fax, Email and Website]
[Provide details of what is available and hyperlink to electronic publications if
appropriate e.g. newsletters, flyers. Include any newsletters produced by post]
[Include list of relevant Events and hyperlinks if appropriate ? if UKTI supported
events, make sure they appear on your country/sector page on the website.]
UK Trade & Investment?s Tradeshow Access Programme (TAP) can help eligible UK businesses
take part in overseas exhibitions. Attendance at TAP events offers significant benefits:
? possibilities for business opportunities both at the show and in the future
? a chance to assess new markets and develop useful contacts
? grants are available if you meet the criteria
? UKTI staff overseas will be available to assist delegates
Find out if you are eligible to apply to attend this event, and more about the support UKTI can
offer, on the UKTI Market Entry web page.
Details of TAP events can be found in the Events portlet on the USA page.
Other Market Visit Support may be available via your local International Trade Advisor.
Vice Consul ? USA Clean Technology Sector Lead
www.uktradeinvest.gov.uk Page 13 of 14
Water ? USA
UK Trade & Investment
British Consulate-General, Los Angeles, California
Tel: 001 310 481 2986
UKTI?s International Trade Advisers can provide you with essential and impartial advice on
all aspects of international trade. Every UK region also has dedicated sector specialists who can
provide advice tailored to your industry. You can trace your nearest advisor by entering your
postcode into the Local Office Database on the homepage of our website.
For new and inexperienced exporters, our Passport to Export process will take you through the
mechanics of exporting. An International Trade Adviser will provide professional advice on a
range of services, including financial subsidies, export documentation, contacts in overseas
markets, overseas visits, translating marketing material, e-commerce, subsidised export training
and market research.
www.uktradeinvest.gov.uk Page 14 of 14