Education Market Opportunities

An Expert's View about Education in Argentina

Posted on: 28 Dec 2012


U.S. education is well-positioned in Argentina. There continues to be strong interest but yet diminishing demand for U.S. education in Argentina. As the amount of both official and unofficial trade barriers increases, creative solutions to continue to export to Argentina can still be found for U.S. based companies, specifically with regards to education.

Historically, the U.S. educational system has attracted Argentine students wishing to pursue university degrees in the following areas: Humanities and Social Sciences, Business, Engineering and Computer Sciences, Agricultural and Biological Sciences, Natural and Physical Sciences, Mathematics and Health Studies. Argentina’s university system is one of Latin America’s best, and features various universities which are engaged with U.S. universities in student exchange programs. The top five states that attract Argentine students are California, Florida, Massachusetts, New York, and Texas.

In the period 2010/2011, 2105 Argentine students studied in the US. Of those, 1,085 chose to pursue master degrees while the remaining were split between undergraduate degrees and other student programs.

There are concrete opportunities to increase the number of Argentine students attending U.S. universities in the following niches: web based education, a combination of short term education with tourism, short-term education in Spanish, development of satellite campuses, and the development of executive education programs. While for several years it seemed as if Executive Education may have not been the best fit for the Argentine market, it is now booming with several foreign universities either currently operating in the market or have indicated a desire to offer programs here.

U.S. universities wishing to attract Argentine students should consider actively increasing recruitment campaigns in order to raise their visibility. Financing/scholarship opportunities and information on the process to obtain a U.S. student visa are essential topics for U.S. educational institutions when promoting themselves in Argentina.

  Market Overview

The U.S. educational system has attracted many Argentine students wishing to pursue university degrees, training and student exchange experiences in the following areas:

Humanities and Social Sciences, Business & Management, Engineering and Computer Sciences, Agricultural and Biological Sciences, Natural and Physical and Life Sciences. Argentines usually express high interest in exchange programs and education in the U.S.

The number of Argentine students seeking full-time education in the U.S. has grown over the last 20 years and there is a growing trend towards full-time undergraduate studies.

Argentine graduate-level students have always been inclined to continue their studies in the U.S., a system that boasts high-quality, flexibility and educational-opportunities provided by a wide variety of institutions and academic programs.

The number of international student exchange organizations has also grown significantly in the last years. Commonly, professionals seek to engage in exchange programs or courses leading to improve their skills in management, law, logistics, quality control, production and marketing, IT, filmmaking as well as in medical and scientific fields.

Relevant competition includes Spain, Great Britain, France, Australia, Canada and New Zealand.


The number of Argentine students enrolling in U.S. schools has been declining over the last 7 years. The increased offering of high quality and less expensive education in Argentina is one of the reasons for this decline. Other reasons include the decreased purchasing power of Argentines after the devaluation of the Argentine peso in 2002, the high inflation rate associated with the relatively high tuition fees vis a vis Western European institutions, and the perception that it is difficult to obtain a U.S. visa.

While student exchange organizations offer an array of options to study in the U.S., local universities are typically more eager to engage U.S. universities with certain “brand recognition” in the market, such as Columbia University, Harvard, MIT, New York University, University of Maryland, University of Miami, University of Pennsylvania, Stanford and Yale, among other well respected institutions to further develop student exchange programs and cooperation. Likewise, Argentine students often recognize and seek to study in a limited number of U.S. universities such as Harvard, Stanford, MIT, Yale, etc. and typically do not consider the full range of options that the U.S. educational system offers.

Beyond student exchange programs, most Argentines who opt to study in the U.S. pursue graduate degrees that enhance their earning potential. By far, the most popular degree sought is the MBA. Argentine lawyers commonly pursue LLMs in the U.S. in the fields of corporate law, international comparative law, or environmental law. This degree allows them to pursue practical professional training in the U.S. In addition, professionals in other fields, including business, journalism, and behavioral sciences, pursue short-term certificates at U.S. universities. Typically, students who have had a memorable student exchange experience in the U.S., naturally seek to go back to the U.S. for higher education.

Argentine universities are increasingly pursuing programs to engage international universities to promote student and faculty exchange. Some of the local institutions in the forefront include Universidad de Belgrano, Universidad Austral, Universidad Di Tella, CEMA, Universidad de San Andrés, Universidad de Palermo, and Universidad Argentina de la Empresa, among others. The most requested fields of study by Argentine students include Business & Management and Finance; Humanities and Social Sciences, and Masters in Economics. Student exchange organizations such as AFS, IFSA-Butler, USE and UWC, to name a few, are active in the local marketplace. Further, a hand full of specialized work and travel operations, such as ASATEJ and TIJE, are also very active in promoting exchange programs in the U.S. and other destinations.

Read the full market research report

Posted: 28 December 2012