Historically, the U.S. has been one of the favorite destinations for Argentines traveling abroad. During 2010 436,192 argentines visited the United States, a 22% increase over 2009 figures which in turn were 8% greater than in 2008. The most recent economic analysis of the economic impact of travel by Argentines to the U.S. was conducted in 2008 by the Commerce Department’s Bureau
of Economic Analysis in which they estimated that for each Argentine visitor to the U.S., an average of US$ 5,400 per person (including airfare generated by U.S. carriers) was spent. This would mean that in 2010, Argentine visitors contributed approximately $2.4 billion to the U.S. economy.
The top Argentine destinations are Florida (Miami and Orlando), New York City, California, Washington DC and Chicago. The U.S. gateways are Atlanta, Dallas, Houston, Miami, New York and Washington DC.
Market Data: (Source: Office of Trade & Tourism, U.S. Dept. of Commerce - http://tinet.ita.doc.gov)
Below are estimates by the Commerce Department’s Bureau of Economic Analysis showing the number of Argentines traveling to the U.S. from 2000 to 2010. As can be seen below, the impact of the Peso crisis of 2002 caused a deep drop in Argentine travel to the U.S. With robust growth in the Argentine economy, it is estimated that the number of Argentines traveling to the U.S. should approach its previous peak, reaching 500,000 tourists. Double digit growth in Argentine travel to the U.S. in the first months of 2011 would seem to confirm this estimate.
Key Suppliers/ Prospective Buyers
Argentines still request advice from their travel agent, through Argentines have recently become more comfortable with purchasing products off the Internet. The key buyers and suppliers are Wholesalers that supply the large network of retail travel agents throughout Argentina. There are a total of 3,850 retail travel agents and more than 50% are in Buenos Aires and surrounding area.
Information sources for Argentine Travelers
Travel Agency 44%%
Airlines directly 29%
Personal Computer/Internet 12%
Market Demand/Best Prospects
Regardless of the purpose of their trip, Argentines take full advantage of tourist services and attractions when traveling. There are many sectors within the U.S. Travel & Tourism market that are best prospects and should be promoted in each destination.