In publishing, the trend towards the digitalization of content is ongoing. More and more books are being posted on the Internet, yet the costs are still very high since the process of digitalization involves expensive manual or mechanical handling. (Source: Association of the Austrian Book Trade)
Book sales are still dominated by individual bookstores. However, the trend is moving towards increased consolidation. In 2005 31% of book sales were made through a chain compared to 38% in 2009. Approximately 15% of book sales were made via the Internet.