The supplier adopts a range of materials and explores emerging markets to sustain profitability.
Razorline Pet’s World (Razorline Mfg) utilizes diverse inputs to differentiate itself from industry rivals. Active participation in various domestic and international trade shows, meanwhile, allows the company to expand its costumer network.
In an interview with Global Sources, general manager Jacky Fan talks about the company’s product development priorities and the strategies it takes to address various industry challenges. Below are excerpts of the discussion.
What is your current R&D focus?
Our development efforts are steered toward extending product lines, utilizing diverse materials and improving handle design. Specializing in hair scissors, for example, we began releasing models for pet use in 2009. As regards manufacturing inputs, we employ different materials from domestic stainless steel to 440C and Hitachi variants to suit different market requirements. We are likewise continuously enhancing handle styles.
Describe some aspects of your production.
We provide a range of finishes, the most common of which are shiny and matte silver. The company also releases titanium-coated pet scissors in an array of indelible colors. Black, blue, purple and rainbow motif are examples. These shades can also resemble zebra stripes. In addition, we have launched fashionable pairs in hip-hop themes, using a new coating technology.
In terms of QC, our experienced inspectors check for sharpness by using each product to cut a plastic film and a wet tissue paper, which have the same characteristics of dry and wet hair, respectively. Only after passing this test are scissors given the Razorline logo.
How are you coping with rising production costs and the yuan’s revaluation?
We are investing in automated equipment to reduce the need for manual work. The strategy allows us to cut labor expenses. This year, for example, we added CNC machines to our manufacturing lines.
In the past few months, material and labor expenses have increased by 15 percent. Although we had to impose markups, we limited them to 10 percent. Generally, clients understand the situation.
How are you able to stir demand amid price increases?
China’s pet scissors industry is not that competitive. We are able to draw buyer interest by launching products in unique designs. To illustrate, we are among the few suppliers in the country to offer products made of Hitachi stainless steel. The material, however, is costly and requires complicated manufacturing procedures. We also have an R&D team that can release two new models monthly with the use of accurate sampling machines. At present, our selection boasts more than 50 designs.
How are sluggish business conditions in the US and the EU affecting your exports?
The economic situation in these two markets does not have a major impact on our exports as we are continuously widening our client base by participating in various trade shows. Last year, this allowed us to develop partnerships with South America buyers. Resultantly, we predict overseas sales to grow from $17 million in 2011 to $20 million this year.
Read the full report on R&D innovation propels Razorline's pet scissors selection. Global Sources is a leading B2B portal and a primary facilitator of trade with China manufacturers and India suppliers, providing essential sourcing information to volume buyers through our e-magazines and trade shows.