Toy Mfg. Industry Research

An Expert's View about Gifts, Games and Toys in China

Last updated: 11 Sep 2011

China Toy Mfg. Industry Research and Statistics

According to China Toy Mfg. Industry Profile - the industry research report issued by Zeefer Consulting, Jiangsu, Guangdong, Zhejiang and Shandong are the major production bases for toy mfg. industry in China. Shanghai, Fujian, Jiangxi, Hunan, Anhui and Henan are the secondary distribution areas for this industry. Guangdong has most leading toy mfg. enterprises, and among all top 100 large toy mfg. enterprises across China, 54 are located in Guangdong.

In terms of market size, in 2009, toy mfg. enterprises above designated size achieved a sales revenue of more than USD 10 billion. Guangdong, Jiangsu and Shandong ranked top 3 in terms of sales revenue, enterprises in these regions engaged in toy mfg. production achieved a sales revenue of more than USD 10 billion. in all, taking a share of more than 75% of the gross sales revenue from above designated size toy mfg. enterprises across China. On an annual average, total employees in toy mfg. industry exceeded 635,000, a decline of more than 6% on a year-on-year basis. The total export delivery value exceeded USD 8 billion, a decline of about 4% on a year-on-year basis.

In terms of industry-wide profit, in 2009, profits of enterprises above designated size in toy mfg. industry added up to more than USD 400 million, a growth of more than 55% on a year-on-year basis. The averaged profit margin of enterprises in toy mfg. industry was higher than 3%. On average, the ratio of return on net assets in toy mfg. industry was higher than 10%.

In terms of market position of foreign enterprises in China, in 2009, sales revenue from foreign enterprises engaged in toy mfg. production in China added up to more than USD 7 billion, taking a share of more than 50% of the gross sales revenue from toy mfg. enterprises across China. Foreign enterprises enaged in toy mfg. industry achieved a profit of more than USD 150 million, taking a share of more than 30% of the total profit from toy mfg. enterprises across China.

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Full content of China Toy Mfg. Industry Analysis:

http://www.allchinareports.com/china-sport-leisure-industry/toy-game-apparatus-industry-analysis/china-toy-mfg.-industry-research-and-statistics.html

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The analyses above are extracted from the industry report: China Toy Mfg. Industry Profile
 


Posted: 06 September 2011, last updated 11 September 2011

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