Analysis on Beer Market in China

An Expert's View about Beer in China

Last updated: 24 Sep 2011

Analysis on Beer Market in China

According to Zeefer Consulting's latest market research report - China Beer Market Report and calculated according to Zeefer China Market Size formula, China beer market size in 2009 exceeded RMB 100 billion, a growth of more than 8% on a year-on-year basis.

In terms of market position of foreign enterprises in China, in 2009, there were more than 150 foreign enterprises above designated size engaged in the beer industry, accounting for more than 30% of all beer enterprises above designated size across China. These enterprises achieved a sales revenue of more than RMB 60 billion in all, accounting for more than 50% of the total sales revenue from all beer enterprises above designated size across China. Foreign beer enterprises achieved a profit margin of more than 7%, almost same with the industry average, and they achieved a ratio of return on assets of more than 5%, almost same with the industry average.

In terms of industry profit, in 2009, enterprises above designated size in beer industry across China achieved a profit of more than RMB 7 billion in all, a growth of more than 30% on a year-on-year basis. In 2009, more than 150 enterprises in this industry suffered a loss. and the loss from them added up to RMB 2 billion. The industry average of the rate of return on assets was higher than 5%, and the rate of return on net assets was higher than 10%.

In terms of beer import and export, in 2010, the value of imported beer products in China was more than USD 100 million,  and Germany, Chinese Taiwan and South Korea ranked top 3 as Origin of Imported Goods, imports from these top three origins added up to USD 71.4 million, accounting for more than 60% of the gross imports. In 2010, the gross export of beer products exceeded USD 300 million,  and Hong Kong, Chinese Taiwan and Vietnam ranked top 3 as export destinations. Exports to these destinations added up to USD 151.4 million, accounting for more than 45% of the gross export. Guangdong, Liaoning and Shandong ranked top 3 as domestic origins, exports from these origins added up to USD 216 million, accounting for more than 70% of the gross export across China.

Full content of China Beer Market Analysis:
http://www.allchinareports.com/china-beverage-industry/alcohol-drink-industry-analysis/analysis-on-beer-market-in-china.html

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The analyses above are extracted from the research report: China Beer Market Report

 


Posted: 22 September 2011, last updated 24 September 2011

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