China Plumbing & Sanitaryware Industry

An Expert's View about Metals, Metalworking, Glass and Minerals in China

Posted on: 30 Mar 2010

China’s plumbing and sanitaryware is optimistic of prospects for the rest of 2009 and early next year. Despite export sales between January and April declining more than 10 percent year on year, suppliers are generally confident that revenue will rebound in the months ahead. Some are even expecting growth to exceed 20 percent.


Export sales in the past few months dipped mainly as a result of weak demand and low prices. Most companies cut quotes in a bid to attract more clients as orders started to fall in latter half of 2008 due to the financial crisis that affected the US and other key markets.


Positive projections in coming months are buoyed primarily by expectations of economic recovery. Further, makers are actively boosting revenue by releasing high-value products for a better sales mix.


The following are some of the keytrends we see in China’s plumbing and sanitaryware industry in line with efforts to enhance competitiveness and increase revenue:

• R&D at many companies is being geared toward more visually appealing and durable designs. As part of this, sets consisting of matching basins, toilets, urinals, tubsand other types of sanitaryware are expected to be released.

• Water-saving features and constructions will come to the foreas well. These will be seen mainly in products targeting developed economies such as the US and the EU, where consciousness about water conservation and other environmental issues is strong.

• A number of enterprises will also launch models that enhance user safety. Such designs will target primarily the geriatric and handicapped segments, which are considered markets with high growth potential.

• In terms of pricing, most companies intend to hold off upward adjustments for existing products. Those planning to raise quotes will limit increases to less than 5 percent.

• To minimize expenses, manufacturers will be improving production efficiency in coming months. Several are also expanding into related lines instead of specializing in only one or two categories to achieve greater economies of scale.

• The Asia-Pacific region, the EU and North America will continue to be the main destinations of Chinamade plumbing and sanitaryware. Shipments to these markets currently account for more than 70 percent of export sales.



The above is extracted from the Executive Summary of China Sourcing Report: Plumbing & Sanitaryware


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Posted: 30 March 2010

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