China Beer Industry Research

An Expert's View about Beverages in China

Last updated: 30 Aug 2011

China Beer Industry Research

Shandong, Liaoning and Guangdong are the major production bases for beer industry in China, according to China Beer Industry Profile - the industry research report issued by Zeefer Consulting. Shandong has most leading beer enterprises, and among all top 100 large beer enterprises across China, 15 are located in Shandong. Sichuan, Jiangsu, Hubei, Heilongjiang, Fujian, Zhejiang and Anhui are the secondary distribution areas for this industry.

In terms of market size, in 2009, beer enterprises above designated size achieved a sales revenue of more than USD 15 billion. The total number of enterprises above designated size in beer industry was more than 550, almost same with last year. On an annual average, total employees in beer industry exceeded 235,000, a decline of more than 2% on a year-on-year basis. The total export delivery value exceeded USD 100 million, a decline of about 50% on a year-on-year basis.

In terms of industry-wide profit, in 2009, profits of enterprises above designated size in beer industry added up to more than USD 1 billion, a growth of more than 30% on a year-on-year basis. A total of more than 150 enterprises suffered a loss, and the total loss of these enterprises amounted to more than USD 250 million. On average, the ratio of return on net assets in beer industry was higher than 10%.

In terms of market position of foreign enterprises in China, in 2009, there were more than 150 foreign enterprises above designated size engaged in beer production in China, accounting for more than 30% of all beer enterprises across China. Foreign enterprises in China beer industry achieved a ratio of return on assets of more than 5%, almost same with the industry average.

...
Full content of China Beer Industry Analysis:

http://www.allchinareports.com/china-beverage-industry/alcohol-drink-industry-analysis/china-beer-industry-research.html

***********************************************************************************
The analyses above are extracted from the industry report: China Beer Industry Profile
 


Posted: 29 August 2011, last updated 30 August 2011

See more from Beverages in China

Expert Views    
Marketing U.S. Wine in China   By Foreign Agricultural Service
Chinese Distilled Alcohol Mfg. Industry   By Beijing Zeefer Consulting Ltd.
Tea Processing Industry Research   By Beijing Zeefer Consulting Ltd.
Analysis on the Shaoxing Wine Industry   By Beijing Zeefer Consulting Ltd.
Hot Tips    
China Wine Market   By Foreign Agricultural Service