Fruit Wine Industry Analysis

An Expert's View about Beverages in China

Last updated: 10 Sep 2011

China Fruit Wine Industry Analysis

Shandong, Guangdong and Jiangsu are the major production bases for fruit wine industry in China, according to China Fruit Wine Industry Profile - the industry research report issued by Zeefer Consulting. Hunan has most leading fruit wine enterprises, and among all top 100 large fruit wine enterprises across China, 12 are located in Hunan. Ningxia, Shanghai, Fujian, Hebei, Hubei, Hunan and Liaoning are the secondary distribution areas for this industry.

In terms of market size, in 2009, fruit wine enterprises above designated size achieved a sales revenue of more than USD 1 billion. Total assets of enterprises inside fruit wine industry exceeded USD 1 billion, a rise of more than 20% on a year-on-year basis. On an annual average, total employees in fruit wine industry exceeded 15,000, an increase of more than 10% on a year-on-year basis. The total export delivery value exceeded USD 3 million, a decline of about 15% on a year-on-year basis.

In terms of industry-wide profit, in 2009, profits of enterprises above designated size in fruit wine industry added up to more than USD 100 million, a growth of more than 35% on a year-on-year basis. A total of 9 enterprises suffered a loss, the percentage of loss-incurring enterprises was higher than 5%. On average, the ratio of return on net assets in fruit wine industry was higher than 10%.

In terms of market position of foreign enterprises in China, in 2009, sales revenue from foreign enterprises engaged in fruit wine production in China added up to more than USD 100 million, taking a share of more than 8% of the gross sales revenue from fruit wine enterprises across China. Foreign enterprises in China fruit wine industry achieved a ratio of return on assets of more than 3%, lower than the industry average.

Full content of China Fruit Wine Industry Analysis:

The analyses above are extracted from the industry report: China Fruit Wine Industry Profile

Posted: 05 September 2011, last updated 10 September 2011

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