Medicated Skin Care products witnessed an increase in demand among the different segments of the Egyptian market in year 2007-2008. American products are viewed highly and less expensive compared to the European brands due to foreign currency exchange.
Medicated skin care products are found only in pharmacies in Egypt, where consumer seek the advice of the pharmacist on which product to purchase.
Topical antifungal ointments are expected to continue to lead medicated skin care products, with an estimated value of $16 million dollars by 2012. Topical antifungals are expected to remain popular because of the lack of hygiene awareness among the vast majority of Egyptians, with many showering not more than once a week. Many cannot access water on a regular basis and are therefore prone to fungal infections.
Antipruritics remain the second most popular type of medicated skin care with anticipated sales of $10 million dollars by 2012. This is largely because the hot climate during most of the year in Egypt often leads to sunburn, which is treated with antipruritics. In addition, due to the weather conditions and the proximity of the population to the Nile, insects and mosquitoes will remain a problem in Egypt. Antipruritics are also used to treat insect bites.
Large chains of pharmacies maintain trading companies to enable them to import their own foreign products. Interested U.S. manufacturers or distributors of skin care products are encouraged to select a local pharmacy chain to act as their distributor to guarantee an adequate distribution channel. The U.S. Commercial Service can assist interested companies in identifying potential distributors in Egypt through our different services.