Hungarians keen on organic products

An Expert's View about Food , Beverages and Tobacco in Hungary

Last updated: 31 May 2011

Hungary has a brace of "green" companies that produce organic foods such as fruit, pastries, jams and edible oils, with the environment and quality as top priorities.

Firms such as BioHungaricum, Biokal International, Biokontroll Hungária, Biopont, Denise and Sandy and Schmidt und Co are all contributing to a new trend for organic products that Hungarians are ready to embrace.

The problem is that there's too small a selection of products and those that appear on the store shelves are not cheap.

Hungary itself is a prodigious producer of so-called "bio" products, but these are oriented for export, particularly raw materials such as cereals and plants, said Viktor Németh, Executive Director of Biopont, a leading local distributor of organic and health products.

The most significant foreign markets for Hungarian organic products are Germany, Austria and Switzerland.

Domestic demand is only increasing slowly because land devoted to organic crops is relatively small and prices are high where there are no economies of scale.

This is one of the reasons why the supply chain requires many imported products. In fact, land devoted to organic food has receded from 133,000 hectares six years ago to 122,000 over the past few years.

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Posted: 30 May 2011, last updated 31 May 2011

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