This report focuses on opportunities for electric vehicles, parts and systems in the Italian market. The report provides information on demand, market data and current initiatives. Some examples of best prospects for U.S. firms are presented too. This report also provides information on trade opportunities available to U.S. companies,
in particular the EICMA show, a leading bicycle and motorcycle show held annually in November in Milan, Italy.
Generally speaking, there is in Italy widespread concern about: poor air quality (due to several factors including traffic and industrial emissions), coastal and inland rivers pollution from industrial and agricultural effluents, and industrial and domestic waste
(www.ceiuni.it/cives/home.htm), is the Italian chapter of AVERE, the European Association for Battery, Hybrid and Fuel Cell Electric Vehicles (www.avere.org ). In 2010 both the national Government and some Regions (roughly corresponding to U.S. states) set up different initiatives to facilitate purchasing electric vehicles. In the automotive sector the Government has provided a reduction of ownership tax for 5
years from the first registration, as well as 50% discount on insurance premiums to stimulate the purchase of electric vehicles (www.anfia.it/allegaticontenuti/
Piani%20incentiviIniziativesettore%20 elettricIT-UE-Extra%20UE_04%2005%2010bis.pdf and www.ceiweb.it/CIVES/home.htm). Incentives and governmental activities have a basic role in supporting this market: the Government has encouraged people to change their vehicles into hybrids, also through social campaigns focused on the climate change, to make people and customers understand the importance of this new market and what opportunity it represents.