The Italian Publishing Industry

A Hot Tip about Publishing Services in Italy

Posted on: 25 May 2010


The Italian publishing market has experienced several years of slow but consistent growth. TheAssociation of Italian Publishers (Associazione Italiana Editori) reported that in 2007 the overallcover price turnover of the Italian publishing market (including digital publishing) was $5.07billion; this figure represents a 0.87% increase from 2006. Italy published over 61,000 titles in2007, and 62% of these were new titles. The children’s book market is an area of opportunity,earning $188 million in 2007, up 2.5% over 2006.


Market Demand

The Italian publishing market was valued at $5.07 billion in 2007, a 0.87% increase from theprevious year. Over 6,200 educational titles and 4,200 children’s books were published in Italyin 2006. The children’s book market earned $188 million in 2007, up 2.5% over 2006.


In terms of distribution, bookstores account for roughly 38% of all books sold in Italy.In 2007 bookstores sales were valued at $1.94 billion. Other key distribution channels are theInternet, newsstands, and large-scale distribution (supermarkets and department stores), earninga total of $1.94 billion in 2007, a 2.8% increase from 2006. Bookstores are seeing growingconsolidation, with 609 of 2000 Italian bookshops now belonging to chains.


Overall reading rates in Italy still lag behind those of other EU countries. Of Italy’s literatepopulation (people over six years old) only 43% bought at least one book to read in 2007, adecline of 1% on 2006. Reading rates in the north of Italy (51.4%) are significantly higher thanin the south (31.6%), and women generally read more than men: 48% in 2007 compared to 37% for men.


Best Prospects

Italian spending on the aggregate content industry (publishing, music, TV, films) reached $19.8billion in 2007. $3.3 billion of that was on books and 19.4% of this amount was on schoolbooksor other educational materials. In a country with a generally low number of readers (43% of total population) and a decliningnumber of school kids, one bright spot is the relatively high rate of reading among children. In2007 an average of 56% of school-age children (aged 11-19) read at least one non-school book,putting them in the “reader” category. This puts children almost 14 percentage points above thegeneral population in terms of reading rates. For children under 11 years old, reading a book isalso still winning over the use of Internet. Preferred genres of books among Italianchildren are adventure stories followed by fairy tales and comic books.

By Anya Sarkisov

Read the full market research report

Posted: 25 May 2010

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Publishing Sector in Italy   By UK Trade & Investment
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The Italian Publishing Industry   By U.S. Commercial Service Italy