The Mexican market for audiovisual (AV) products and services is currently showing robust growth. The
convergence of ICT and AV technologies is stimulating demand in the Mexican market for the latest innovations in the consumer and professional end-user segments. U.S. companies in the AV industry have a good market
presence and opportunities exist for companies with quality innovative products.
Although there are no statistics available on the AV industry as a whole in Mexico, evidence suggests that the
market for AV products and services has experienced significant growth in recent years. Products with increasing share in the market include: conference equipment, plasma screens, home cinema systems, wireless applications, sound and acoustics appliances, streaming media, and boards, screens and projectors. Markets which have shown greater use of AV systems in the past few years include: education, government, retail and entertainment.
The AV industry has evolved in the last years by integrating communications technologies to adjust to market
demands. The most popular AV products in the corporate, entertainment and education sectors include audio systems (microphones, speakers, and amplifiers), projectors, screens and whiteboards.
Mexico's education system is undergoing a major upgrade in the technology resources and capabilities available to students.
Despite limited budgets, Mexican schools know that investing in AV equipment helps them provide high quality
services. Educational institutions and universities that have several campuses around the country also invest in the latest AV technology, such as videoconference equipment.
In the corporate and government sectors, video conferencing equipment is a segment with good potential in
Mexico. Display technology such as plasma screens is also seeing a boom as large and medium size companies are replacing their old monitors and systems with the newer technologies.
State and federal governments are investing in new technology including audio visual products to give more
opportunities to their local education systems and to acquire tools to train employees. Governments are also
supporting more cultural activities at museums, which require them to renovate their audio visual technology by
implementing the latest equipment.