Singapore is a mature and sophisticated market for IT products and services. Best prospects include security solutions, IT for the healthcare sector and government projects. The Singapore market is very dependent on imports and U.S. products are traditionally well received in Singapore. Ninety-two percent of households with school-going children had access to a home computer while 79% of Singaporean households owned at least one home computer. Seventy-four percent of households had home Internet access and 95% of those households are connected to the Internet via broadband in 2007. Usage of computers was 100% in businesses with more than 50 employees and 68% for those with less than 10 employees. Usage of infocomm network technologies was similarly higher for larger companies.
Best prospects include security solutions, IT for the healthcare sector and government projects. The Singapore market is very dependent on imports and U.S. products are traditionally well received in Singapore as the United States is seen as the source for state-of-the-art technologies. Singapore also acts as a major distribution center for companies interested in selling to the region as reflected by re-export data. More than two-thirds of computer products imported into Singapore are re-exported to third countries.
The Singapore government is a major consumer of IT products and services in the country. With healthy reserves, it is expected to increase public spending and aggressively implement its ICT projects. The Singapore government announced that it will issue 391 new tenders worth US$830 million for the fiscal year (FY) 2008 starting April 1, 2008 to March 31, 2009.
A major project under iGov2010 is a government-wide Standard ICT Operating Environment (SOE) to be implemented by the 4th quarter of FY2010. It comprises a standard desktop operating environment, a standard messaging and collaboration environment, and a standard network environment.
In February 2008, the Singapore government awarded the first tender for the SOE, worth US$922 million, to the OneMeridian consortium. OneMeridian will implement the SOE in phases for a total of 74 government agencies, excluding the Ministry of Defense which has developed their own system, and the Ministry of Education (Schools) which will build a separate system. Being the first government in the world to introduce a government-wide SOE in the public sector, Singapore intends to achieve an efficient Integrated Government. The second tender, expected to be called in April 2009, is part of the Ministry of Education’s Third Masterplan for ICT in Education.
Singapore is looking to develop a US$300 million nation-wide National Electronic Health Record system where all information will be integrated from hospitals, clinics and non-profit organizations. The two major public healthcare groups will account for a larger share of IT investments in the country as they are expected to invest aggressively in IT infrastructure and applications for their existing establishments. In addition, three new public hospitals and one private hospital will be built. The new hospitals provide excellent opportunities for U.S. vendors and solution providers to participate in the new projects as the United States is acknowledged to be the choice supplier of sophisticated IT technologies in the sector.
Marina Sands and Resorts World are currently building two multi-billion integrated resorts (IR) in Singapore and information technology is a critical part of these two projects. There are excellent opportunities for U.S. IT companies to participate in the two initiatives. The Marina Sands’ IR includes a casino, hotels, restaurants, retail outlets, trade exhibition and convention space. Resorts World is building an IR that comprises a casino, hotels, restaurants, retail outlets and a Universal Studios theme park. The two resorts are expected to start operations end 2009 and 2010 respectively.