There are excellent opportunities to sell new applications and solutions to the country and through Singapore as it is a leading adopter in the region and a major entrepot. Best prospects include equipment, content, software and technologies for broadband, wireless broadband, and 3G. Singapore is dependent on imports and U.S. products are traditionally well received.
Singapore is one of the most wired countries in the world, with a nation-wide network of fiber optic cables. The World Economic Forum’s Global Information Technology Report ranked Singapore fifth in the world in 2008, while the Economist Intelligence Unit (EIU) E-readiness Report ranked Singapore sixth in the world in 2007 and 2008. The Government of Singapore plays an important and active role in promoting the adoption of ICT in the country. It was ranked number one in Accenture’s e-Government Customer Service Maturity Ranking 2007.
In June 2006, the government announced iN2015 , a 10-year IT masterplan. Most significant aspect of this plan is the Next Generation National Infocomm Infrastructure (Nex Gen NII) that includes a Next Generation National Broadband Network. The Fiber to the Home (FTTH) network will provide "pervasive and competitively priced ultra high-speed broadband connectivity 1 Gbit/s or more to business users at the workplace as well as to Singaporeans at home, schools and learning institutions, and other premises."
The Government of Singapore will partly fund the construction of the nationwide broadband network that will be completed by 2015. Singaporeans are expected to experience high-definition video conferencing, telemedicine, grid computing-on-demand and immersive learning applications on the Next Generation National Broadband Network (Next Gen NBN) by 2010. Business users will have ready access to a robust and pervasive network that can support data-intensive transactions such as real-life high-definition video conferencing and graphics-based data visualization. Small and medium enterprises will be able to tap into grid computing applications and data storage facilities at competitive rates while students will be able to make use of visually immersive and interactive learning applications for a richer and deeper educational experience. The Next Gen NII also called for a wireless broadband network (Wireless@SG) which went online in December 2006 and is available gratis until 2009. There were more than 7,400 Wireless@SG hotspots located around Singapore as of July 2008.
Singapore is a sophisticated market for telecommunications products and services. There are excellent opportunities to sell new applications and solutions to the country and through Singapore as it is a leading adopter in the region and a major entrepot. Best prospects include equipment, content, software and technologies for broadband, wireless broadband, and 3G.
Singapore is dependent on imports and U.S. products are traditionally well received. The country also serves as a major distribution center and springboard for companies interested in selling to the region as reflected by re-export data. Over 80% of telecommunications goods imported into Singapore are re-exported for third-country consumption.
The building of the Next Gen NBN in Singapore is estimated to cost over US$1.4 billion. Given the size of the two tenders for the Next Gen NBN, there are excellent opportunities for U.S. vendors to participate in the two projects and/or in supplying to the successful bidders. In addition, the IDA launched the Expressions of Interest (EOI) initiative in July 2007 to gather and assess the level of Retail Service Providers' interest in deploying services on the Next Gen NBN project and to obtain inputs on developing feasible Next Gen NBN services in Singapore.
The winning Next Gen NBN consortium OpenNet is led by Axia NetMedia Corporation and includes partners Singapore Press Holdings Ltd, Singapore Telecommunications Pte Ltd and SP Telecommunications Pte Ltd. OpenNet will build the foundation of the new broadband highway that will require passive infrastructure such as new ducts and high speed cables. Fiber will be required and there are construction works opportunities for vendors with specialized horizontal drilling expertise. The winner of the Operation Company of the broadband network will require network switches and transmission equipment while the Retail Service Providers will also purchase set top boxes, routers and switches.
In addition, there are also excellent opportunities for U.S. equipment manufacturers to supply to the telecom service operators in Singapore. Existing service operators not only have recurring expenditures, but are also making new investments in order to compete with existing and new market players.