Sweden, with a population of about 9 million, had 4.3 million cars in 2008. This corresponds to one car to every 2.2 people. The number of commercial vehicles was 524,000.
The total import of automotive parts and accessories (HS 87.08) was worth US$ 6.6 billion in 2008. Major supplying countries were Germany (32%), Belgium (10%), Poland (7%) and France (7%). US suppliers accounted for 2% percent of the import market.
Generally, Sweden offers a good market for high-quality and technically sophisticated automotive products. Good prospects exist for products within the safety and environment sectors. Swedes are very safety conscious and the manufacturers are known to follow high safety standards.
Sweden is a global leader in renewable energy and alternative fuels use. The Swedish government has pledged to cut CO2 emissions by 25 percent by the year 2020. In 2008, there were 85,000 new environmental vehicles registered which is an increase by 57 percent compared to 2007. Good prospects exist for products within emission technology, alternative energy technology and telematics.
Other products that enjoy good prospects are products that relate to the Swedish climate. Examples are engine heaters for the winter and roof boxes for skis. Extra lights are also popular, especially as it is very dark for 6 months of the year in Sweden. There is also a growing market for truck aftermarket equipment.
Another sector of interest is specialty vehicles. Customizing cars is a hot trend. Many Swedes consider the U.S. to be the leading country when it comes to styling and tuning their cars. The most popular products in this sector are tires and wheels, lowering kits, exhaust systems, body kits, spoilers, lighting equipment and stereo equipment.