The value of the UK market for hair care was $1.88 billion in 2008, a slight increase of one percent from 2007. It is projected that growth in the hair care products market will remain steady, increasing at average annual rates of between 0.5 to 1 percent annually between 2009 and 2013, to reach $1.94 billion.
The hair care market in the UK is mature, and competition for retail shelf space is intense and aggressive. With many new products entering the market it is vital for suppliers to maintain brand exposure and continuous investment in both advertising and new product development. While consumers demonstrate a certain amount of brand loyalty they also have a preference for discounts and multi-purchase offers.
The UK has a growing market for ethnic hair care products and U.S. brands account for most of the supply. With the emphasis on all things ‘green’, consumers are increasingly looking for products containing environmentally friendly ingredients.
The UK market for hair care increased in value by just 1% in 2008, reaching $1.88bn , with conditioners showing the strongest growth rate, at 2.6% . Shampoo accounted for almost a third of the market but this segment is subject to heavy discounting and `buy one, get one free' offers, which will keep growth in check.