Recommendations to respond to the wind industry's critical challenges – including financial crisis, regulatory uncertainty, and green "protectionism."
29 January 2012
Responding to challenges facing wind industry
The current financial crisis affecting the
investments in renewable projects, the
regulatory uncertainty experienced in mature
markets and the green "protectionism"
existing in new markets are some of the
critical challenges facing wind industry,
reminded Juan Araluce, President, Vestas
Mediterranean, as speaking this week at
World Future Energy Summit in Abu Dhabi.
Araluce spoke at the Business & Policy Forum "Business Leaders in Future Energy - Insights from
the Executive Suite" about the role that wind can play to deliver sustainable energy for all and what
it is needed to make it happen.
The main recommendations presented in Abu Dhabi to support the development of wind energy
were the following:
* Develop public-private partnerships in countries where the business case certainty is too low to
attract private investment, but where there are clear public benefits to be obtained.
* Provide a stable renewable energy policy and the subsequent regulatory framework.
* End fossil fuels subsidies in the light of clear economic and environmental benefits.
* Set a robust price on carbon to send a strong signal to the market, change people's behaviours and
* Enable free green trade eliminating tariff and non-tariff trade barriers to accelerate the green
technologies and the development of sustainable energy.
* Reinforce investments in research and development to favour innovation in renewable and
"As the wind industry leader with more than 30 years of expertise, Vestas is convinced - and has
data to prove it - that wind can be on par with oil and gas," Araluce explained.
2012 has been declared by the United Nations the Year of Sustainable Energy for All. The UN
Secretary-General Ban Ki-moon declared at World Future Energy Summit that doubling the share
of renewable in the global energy mix by 2030 is a very ambitious target but it's a reachable one.
"At Vestas, we believe that wind energy can play a key role in achieving this objective: it is a
mature, free and renewable energy, which provides security of supply, without consuming water or
emitting greenhouse gases."
"Moreover, if all external and operational costs are considered, wind can clearly compete with
traditional energy sources – making possible to face both economic and environmental challenges,"
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