Marketing and Sales Services in Germany

Marketing and Communications in Germany

The field of marketing and communication in Germany has become highly innovative and technology dependent. Germany is the largest consumer market in Europe and is largely a free-market economy. The German consumer is also very knowledgeable and open to all kinds of modern and innovative products. Moreover, the German market is highly decentralized, with tastes and consumption patterns varying from state to state. All these factors should be taken into account in order to implement a successful marketing and communication strategy in Germany. It is thus desirable to take the help of a local marketing company having in-depth understating of this market. Direct marketing plays a major role in the promotion and selling of products and services in Germany, with more than 80% of German firms employing this method. Catalog buying has been used over the years while the Internet has brought with it other methods such as e-mails, telemarketing, and personalized e-marketing. As the European leader in E-commerce, Germany now has more products sold online than through traditional mail orders.
Advertising plays an import role in marketing and communication in Germany. It motivates people to purchase a particular product or even prompts them to explore different tastes and attitudes. However the field of advertising in Germany is a very competitive and fast-paced. It includes activities like creating and managing integrated advertising campaigns, client and supplier liaison, planning, research, and evaluation. Advertising regulations in Germany are broadly based on voluntary guidelines established by industry associations, with Gesamtverband Kommunikationsagenturen e.V. (the German Association of Advertising Agencies) as the largest industry association in the country. In addition to electronic and online media, there are many reputable national and regional newspapers and magazines in Germany that can be used for advertising purpose.
Germany also has a regulation named ‘Law Against Unfair Competition,’ which prevents the violation of moral conduct as established by the marketing and communication industry in Germany.

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