Sales in Singapore

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Reaching the Consumers

Marketing Opportunities

Consumer Behavior
Consumers keep in mind factors such as price, quality and service when making a purchasing decision.

After sales service is very important for the consumer in Singapore.

Singaporeans like new products, but they stay loyal to the brand names that they know.

Pricing has to be very competitive as bargaining is an acceptable shopping trait.

Consumer Profile and Purchasing Power
The consumer in Singapore has high standard of living and is a keen buyer of foreign products. Singaporeans are not only brand conscious but are very loyal and cautious too. They like to experiment with new products after getting assured about its quality and customer care service. The purchasing power is at par with most of the European countries.
Consumers Associations
CASE , Consumer Association of Singapore
Main Advertising Agencies
Association of Accredited Advertising Agencies (4As)

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Distributing a Product

Evolution of the Sector
With the improved economy of Singapore, increasingly affluent consumers are more willing to spend. In addition, various new shopping malls such as VivoCity, Central and Ang Mo Kio Hub all stimulated the retail scene in 2007. Existing shopping malls such as Centrepoint, Tampines Mall and White Sands were also revamped, with new extensions built to accommodate more retailers in order to remain competitive. The influx of retailers to these new selling spaces further attracted consumers who increasingly visited them at weekends, boosting growth in 2007.
Market Shares
The distribution sector in Singapore is similar to the western countries, with a domination of the large-scale distribution network which carries out the majority of retail sales. The high standard of living of the Singaporean and their taste for Western products attract a lot of foreign groups to this 640 kmĀ² territory.
Organizations in the Retail Sector
Singapore Retailers Association
The Association of Shopping Centers

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Market Access Procedures

International Conventions
Member of World Trade Organisation
Party to the Kyoto Protocol
Party to the Washington Convention on International Trade in Endangered Species of Wild Fauna and Flora
Party to the Basel Convention on the Control of Transboundary Movements of Hazardous Wastes and Their Disposal
Party to the Montreal Protocol on Substances That Deplete the Ozone Layer
Main International Economic Cooperation
Singapore does not belong to any Customs Union.It is a member of the Asia -Pacific Economic Cooperation (APEC).


It is a member of the ASEAN (Association of South-East Asian Nations), AFTA and the ASEAN - China Free Trade Area.

It is a member of the ASEM (Asia-Europe Meeting).

It is a member of the SEAT (Six East Asian Traders)

Singapore is a signatory to multilateral and bilateral agreements with many countries. Visit: IESinggapore.

Non Tariff Barriers
Import procedures in Singapore are very liberal. Most goods can enter the Singaporean territory without any restriction. Only a few products, such as chewing gum and weapons are banned. There is a license system required for about 6% of the total amount of imports and concerns fresh fruits and vegetables, plants, meat, animals, medicines, broadcasting products (automatic licenses) and also some sensitive products likely to represent a risk for health or the State (non automatic licenses). These licenses are generally issued by the International Enterprise Singapore. Some other institutions may be involved such as the Ministry of Health.
Customs Duties and Taxes on Imports

Singapore is duty free except for products like automobiles, gasoline, tobacco, and alcohol. For more details, visit: Tariff Schedule

Customs Classification
Singapore applies the Harmonized Customs System.
Import Procedures
Firms importing goods into Singapore require making an inward declaration, in addition to having an import permit.

For details, visit: Import Procedure

Importing Samples
Goods entering the country temporarily for repair, stage performance etc. can do so without payment of duty or GST. Using an ATA carnet, foreign companies/exhibitors can import products into the country. For details, visit: Customs Singapore
For Further Information
Singapore Customs
Ministry of Trade and Industry
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Organizing Goods Transport

Main Useful Means of Transport
Singapore has a well-developed and advanced transportation infrastructure.



The Port of Singapore , with 6 free-trade zones, is ranked second in the world in terms of container traffic. It is operated by Maritime and Port Authority of Singapore. It is also the world's busiest hub for transshipment traffic.

The airport of Singapore (international Changi airport) is considered as one of the best in the world. It is composed of two air terminals connected by monorail.

The road network consists of 8 highways. The objective of the Land Transport Authority (LTA), (under the Ministry of Communication and Information technology), is to promote ground transport for a better use of the city by developing public transport. The construction of 9 expressways and two highways (partially subterranean) of a total length of 155 km is in progress in the Eastern part of the island.

Port of Singapore
Changi Airport
Sea Transport Organizations
Maritime and Port Authority of Singapore
Port of Singapore Authority
Air Transport Organizations
Civil Aviation Authority of Singapore
Road Transport Organizations
Land Transport Authority (LTA)
Public Transport Council (PTC)
Rail Transport Organizations
Land Transport Authority (LTA)

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Identifying a Supplier

Type of Production

Manufacturing and services are the twin engines of the Singapore economy and account for 25% and 70% respectively of country's GDP. The electronics and the chemical sectors are the two leading sectors of the manufacturing industry, each contributing nearly 30% to the GDP.

To maintain its competitive position despite rising wages, the government seeks to promote higher value-added activities in the manufacturing and services sectors. It also has opened the financial services, telecommunications, and power generation and retailing sectors to foreign service providers and greater competition.

Business Directories
Yellow pages Singapore
Asia Yellow Web
eGuide SG
Manufacturers Associations of the Main Industries
Singapore Manufacturers Federation (SMa)
Singapore Food Manufacturers Association (SFMA)
The Association of Electronic Industries in Singapore (AEIS)
Singapore Association of Pharmaceutical Industries (SAPI)
Singapore Precision Engineering & Tooling Association (SPETA)
Singapore Industrial Automation Association
Singapore Contractors Association Ltd. (SCAL)
Singapore Plastic Industry Association (SPIA)
Trade Agencies and Their Representations Abroad
Singapore International Chamber of Commerce
Association of Small and Medium Enterprises
Enterprises Federation
Singapore Business Federation
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Experts Views (14)
Hot Tips (3) Go Top
  • Pricing Structure in Singapore

    Pricing is very competitive. Major department stores and retail chains offer fixed-price merchandise, while the smaller shops expect buyers to bargain.

    U.S. Commercial Service Singapore on 23 Feb 2010 related to Sales in Singapore

  • Standards and Conformity Assessment in Singapore

    This market research report is one of a series produced by the U.S. Commercial Service with practical information for U.S. companies about standards and conformity assessment issues affecting U.S. exporters in specific sectors, to improve their ability to access foreign markets.

    U.S. Commercial Service Singapore on 22 Feb 2010 related to Sales in Singapore

  • Singapore's Exporter Guide 2009

    The Singapore economy showed diametrically opposite economic performances in the two halves of calendar year 2008. Subsequent to the robust economic growth in the first half of 2008, the economy suddenly turned downwards initially to a 0.4 percent growth in the third quarter of 2008 and subsequently worsened to a 5.6...

    Foreign Agricultural Service on 10 Feb 2010 related to Sales in Singapore

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