A recent BMI report rated Australia as the best place in the Asia Pacific region to do business in the Healthcare market, based on market size, structure and risk, ahead of Japan, Korea and China (as well as Singapore and India).
Sector briefing
Healthcare Opportunities
in AUSTRALIA
Why Australia?
The Australian Healthcare Industry
currently generates revenue of AU$92
billion (£57 billion) per year. This is
forecast to rise to $113 billion (£70 billion)
within the next 5 years.
A recent BMI report rated Australia as the best
place in the Asia Pacific region to do business
in the Healthcare market, based on market
size, structure and risk, ahead of Japan, Korea
and China (as well as Singapore and India).
With beneficial exchange rates, a booming
economy and proximity to the emerging
markets of the Asia Pacific region, there has
never been a better time to do business in ?Australia is rated as the best
Australia. place in the Asia Pacific region to
do business in the Healthcare
Find general information on the Australian market, based on market size,
market conditions on UKTI?s website. The structure and risk, ahead of
Doing Business Guide for Australia gives an Japan, Korea and China (as well
overview of Australia?s economy, business as Singapore and India).?
culture, potential opportunities and an
introduction to other relevant issues.
UK Trade & Investment Sector briefing: Healthcare opportunities in AUSTRALIA
health care which is both affordable and
Opportunities
accessible to all Australians, often provided
free of charge at the point of care. It is
Australia has a strong local manufacturing
financed largely from general taxation revenue,
industry but is still a net importer of medicines,
which includes a Medicare levy based on a
medical devices and equipment. Likewise
person?s taxable income. Commonwealth
Australia has a well educated and experienced
funding for Medicare is mainly provided as:
services sector, but excellence from the UK and
NHS is recognised and sort after.
? Subsidies for prescribed medicines (with
a safety net providing free medicines for
Therefore opportunities exist across the full
the chronically ill) and free or subsidised
range of the Australian Healthcare Industry,
treatment by practitioners such as
including:
doctors, participating optometrists or
dentists;
? Selling pharmaceuticals, diagnostics,
? Substantial grants to State and Territory
medical equipment and preventative
governments to contribute to the costs
healthcare products.
of providing access to public hospitals at
? Providing aged, home and community
no cost to patients; and
based care services.
? Specific purpose grants to
? Providing information technology and
State/Territory governments and other
software products for the full chain of
bodies.
healthcare management.
? Providing health insurance packages.
In addition, Commonwealth general purpose
funding grants to State and Territory
Health System Overview
governments flow partly to health services.
The Australian Health system is run through a
State and Territory governments supplement
combination of Commonwealth and State
Medicare funding with their own revenues,
government management.
mainly for funding public hospitals.
The Commonwealth currently has a leadership
Proposed Changes
role in policy making and particularly in
The Commonwealth Government last year
national issues like public health, research and
proposed to change the way public hospitals
national information management. The States
will be funded and managed.
and Territories are primarily responsible for the
The proposed legislation will take away much
delivery and management of public health
of the management of public hospitals from the
services and for maintaining direct
State governments and be given to newly
relationships with most healthcare providers.
created bodies called Medicare Locals.
The States and Territories deliver public acute
The Medicare Locals would run groups of
and psychiatric hospital services and a wide
hospitals, after hours GP clinics and other
range of community and public health services.
health services based on geographical location
and would be funded directly from the
The State and Territory governments directly
Commonwealth government. The aim being to
fund a broad range of health services. The
reduce cost of bureaucracy and bring uniform
Commonwealth funds most medical services
standards for public hospitals across the
out of hospital and most health research. The
country.
Commonwealth, States and Territories jointly
fund public hospitals and community care for
These changes will involve reducing funding
aged and disabled persons.
and control at the State government level and
at time of writing were under negotiation
National Healthcare Funding System
between the Commonwealth and State
The aim of the national healthcare funding
governments. The creation of Medicare Locals
system is to give universal access to healthcare
may alter some of the purchasing routes for
while allowing choice for individuals through a
goods and services.
substantial private sector involvement in
delivery and financing.
The major part of the funding system is called
?Medicare?. Medicare provides high quality
UK Trade & Investment Sector briefing: Healthcare opportunities in AUSTRALIA
Private Sector Pharmaceutical benefits are paid as cash
There is a large and vigorous private sector in transfers direct to around 4800 approved
health services. The Commonwealth community pharmacies who dispense PBS
Government considers that strong private medications on a claims reimbursement basis.
sector involvement in health services provision The PBS also provides other forms of
and financing is essential to the viability of the assistance to improve affordable access to
Australian health system. For this reason the medicines, for eample specific funding for
Commonwealth Government provides a 30 per public hospitals for certain high cost drugs,
cent subsidy to individuals who acquire private such as immunosuppressants used in
health insurance and has introduced additional transplantation.
arrangements to foster lifelong participation in
private health insurance. It is estimated that around 75 per cent of all
prescriptions dispensed in Australia are
Costs incurred by patients receiving private subsidised under the PBS. The other major
doctors? services and some optometrical source of subsidised medicines is public
services and dental surgery, whether in or out hospitals, where medicines are provided free to
of hospital, are generally reimbursed either in-patients. The total cost of PBS prescription
fully or in part by means of Medicare benefits. drugs dispensed from community pharmacies
each year is nearly $4 billion. The
Private hospitals make up around 22% of all Commonwealth pays around 83% of this cost,
hospitals in Australia. Private hospitals are the remainder is funded by patient co-
owned by for-profit or not-for-profit payments.
organisations such as large corporate
operators, religious operators and private Medical Device and Pharmaceutical
health insurance funds. Regulation
The Therapeutic Goods Administration (TGA) is
The two largest for-profit hospital operators are the regulatory body that controls the use and
Ramsay Health Care and Healthscope who import of pharmaceuticals and medical devices
account for about 40% of all private hospital in Australia.
beds in Australia between them.
In the main regulations are harmonised with
the EU and documentation used for a CE mark
Public Hospital Distribution No. can be used in Australia for example. However
there are some differences around certain
by State Hospitals
products.
New South Wales 220
Victoria 118
In addition every product registered by the
TGA and listed on the Australian Register of
Queensland 89
Therapeutic Goods must be listed under an
South Australia 79
Australian company or individual. This can be
Western Australia 68
either a subsidiary company, appointed
distributor or regulatory consultant that agrees
Medicines/Pharmaceuticals
to act as the legal sponsor of the product.
The Pharmaceutical Benefits Scheme (PBS)
aims to provide all Medicare-eligible persons
Major Health Infrastructure Projects
with access to effective and necessary
The Health and Hospitals Fund (HHF) was
prescription medications at a reasonable cost
established by the Government as part of its
to the patients and to the nation.
economic stability package. As part of the
2009-10 Federal Budget, a $3.2 billion nation-
The PBS provides subsidies for about 600 kinds
building package of HHF projects covering
of drugs in nearly 1500 formulations which
means patients can obtain reasonably priced
three critical areas was announced. These
medicines for most medical conditions.
included:
Additional drugs are addd when assessed as
? $1.3 billion towards building a world class
meeting safety, quality, effectiveness and cost-
cancer care system;
effectiveness criteria.
UK Trade & Investment Sector briefing: Healthcare opportunities in AUSTRALIA
the institutions under their jurisdiction. For
? $1.5 billion towards building a hospital
major new facilities or some product supplies
system for the future and to undertake
they will offer tenders to interested suppliers.
other projects of national significance; and
A similar arrangement is seen at major
? $430.3 million towards medical research
privately owned healthcare providers be they
and workforce infrastructure to improve the
hospital operators, general practitioner
transfer of research outcomes into patient
companies or pathology laboratories.
care.
Other products such as medicines, devices and
general medical supplies may be sold directly
As part of the $1.3 billion provided to build a
to individual facilities or even patients.
world class cancer care system, $560 million
was allocated in the 2009-10 Budget to
In most cases it would be imperative to have a
establish a network of best practice regional
local presence to be able to communicate
cancer centres and associated accommodation
directly with government bodies, key health
facilities.
decision makers or patients.
The aim of the Regional Cancer Centres
If you have any questions on the opportunities
initiative is to help improve access and support
above, contact the UKTI] contacts named in
for cancer patients in rural, regional and
this report. Business opportunities aimed
remote Australia, and to help close the gap in
specifically at UK companies are added daily to
cancer outcomes between the city and the
UKTI?s website. These leads are sourced by our
country.
staff overseas in British Embassies, High
Commissions and Consulates, across all sectors
Twenty one regional cancer centre projects
and in over 100 markets.
have been approved. These projects will enable
people with cancer to access the right care at
You can be alerted to business opportunities on
the right time, as close as possible to home
a regular basis by registering on the UKTI
and family, irrespective of where they live or
website. Find out more on UKTI?s business
their social circumstances.
opportunities service on the UKTI website
On 30 September 2010, the Government
opened a new funding round under the HHF,
with funding of up to $1.8 billion available for
health infrastructure projects.
The primary focus of this HHF funding round is
to provide capital funding to projects in
regional communities in the Australian
Standard Geographical Classification (ASGC)
Remoteness Areas (RA) 2 to 5 to support
upgrades to regional health infrastructure,
expansions to regional hospitals and to help
support the clinical training capacity of regional
hospitals.
The Department of Health and Ageing website,
www.health.gov.au has links to details of all
these projects.
Key Methods of Doing Business
There are a wide variety of different methods
of doing business in the healthcare sector in
Australia, due to the very diverse nature of the
industry and services offered.
State funded administrative regions generally
have centralised purchasing departments that
look after the purchasing of some items for all
UK Trade & Investment Sector briefing: Healthcare opportunities in AUSTRALIA
Major events and activities UKTI contacts
Medical Fair Australia Joe Dodd
www.hospimedica-australia.com Trade & Investment Manager
Time: May 2012 British-Consulate General, Melbourne
Tel: +61 3 9652 1605
The largest Healthcare tradeshow and Email: joe.dodd@fco.gov.uk
exhibition in Australia is Medical Fair Australia www.ukti.gov.uk
run by the Medica organisation.
This is a biennial event which is due to be next Shengul Kosyer
held in May 2012. Trade Promotion Officer
British-Consulate General, Melbourne
If you are interested in a particular health field Tel: +61 3 9652 1607
each national organisation will usually hold an Email: shengul.kosyer@fco.gov.uk
annual conference which would be worth www.ukti.gov.uk
targeting to access the thought leaders.
For example the Clinical Oncological Society
Annual Scientific Meeting will be held in Perth
th th
from 15 ? 17 November 2011.
Find full details of all events in this
country and sector on the UKTI website.
New export events are added daily to the site
and you can register to be alerted to them on a
daily, weekly or monthly basis
UKTI?s Tradeshow Access Programme (TAP)
provides grant support for eligible Small &
Medium Sized Enterprises (SME's) to attend
trade shows overseas. Find out more about
UKTI support for attendance at overseas
events
UK Trade & Investment Sector briefing: Healthcare opportunities in AUSTRALIA
Next steps -
How UKTI can help
? Arranging appointments
British companies wishing to develop their
? Organise seminars or other events for
business in the Australian market are advised
you to meet contacts and promote your
to undertake as much market research and
company in the Chinese market
planning as possible in the UK. UKTI?s team in
Australia with its wide local knowledge and
This work is available via our Overseas Market
experience, can provide a range of services to
Introduction Service (OMIS) a chargeable
British-based companies wishing to grow their
service which assists British-based companies
business in global markets.
wishing to enter or expand their business in
overseas markets.
This can include:
? Provision of market information
To find out more about commissioning this
? Validated lists of agents/distributors
work, or accessing other UKTI services and
? Key market players or potential
specialist advice, please visit the UKTI website
customers in the Chinese market
to find contact details for your local UKTI
? Establishment of interest of such
office.
contacts in working with you
Whereas every effort has been made to ensure that the information given in this document is accurate, neither UK Trade &
Investment nor its parent Departments (the Department for Business, Innovation & Skills, and the Foreign & Commonwealth
Office), accept liability for any errors, omissions or misleading statements, and no warranty is given or responsibility accepted
as to the standing of any individual, firm, company or other organisation mentioned.
Published 2011 by UK Trade & Investment.
Crown Copyright ©
UK Trade & Investment Sector briefing: Healthcare opportunities in AUSTRALIA