A practical guide for U.S. food exporters in the Canadian market; includes updates to the organic food section, market sector reports, consumer trends, and best prospects for U.S. consumer-oriented agricultural products in the Canadian market.
Required Report - public distribution
Date: 8/20/2009
GAIN Report Number: CA9042
Canada
EXPORTER GUIDE ANNUAL
Canada Exporter Guide Annual 2009
Approved By:
Robin Tilsworth
Prepared By:
Matthew John Thoren
Report Highlights:
A practical guide for U.S. food exporters in the Canadian market; includes updates to the
organic food section, market sector reports, consumer trends, and best prospects for U.S.
consumer-oriented agricultural products in the Canadian market.
Post: Commodities: Fruits, Vegetables,
Ottawa Meats, Snack Foods, Beverages,
Organics
SECTION I. MARKET OVERVIEW
A) General
Canada is the No. 1 market for U.S. agricultural exports. In CY2008 U.S. agricultural exports to
Canada reached a record $16.2 billion. U.S. agricultural exports to Canada accounted for 14
percent of total U.S. food and agricultural product exports of $115.4 billion. Consumer-oriented
agricultural products accounted for 74 percent of total U.S. food and agricultural product sales to
Canada in CY2008 with fresh and processed fruits and vegetables, snack foods, breakfast cereals,
processed horticultural products, and red meat products as the category leaders. American
products accounted for 62 percent of total Canadian agricultural and food imports in 2008.
During CY2008, a number of consumer-oriented agricultural categories posted record sales to
Canada. The top 5 categories are fresh vegetables (US$1.5 billion), fresh fruit (US$1.4 billion),
snack foods (US$1.4 million), red meat ($1.3 billion).
Canada is also an important market for U.S. fish and forestry exports. Canada is the No. 2
market for U.S. fish, and seafood exports reached US$708 million in CY2008. Despite being a
major producer and world exporter of forest products, Canadian imports of U.S. forest products
reached about $2.3 billion in 2008. Combined, total U.S. farm, fish and forestry product exports
to Canada reached a record $19.26 billion during CY2008, $2.6 billion more than to Mexico, the
next largest market destination.
The United States and Canada have the world's largest bilateral trading relationship. During
CY2008, two-way merchandise trade valued $568 billion. Total bilateral agricultural trade
between the U.S. and Canada reached $34.2 billion in CY2008, or more than $90 million per
day. Two-way truck traffic alone exceeds 7,000 trucks per day. That?s an average of almost one
truck, every-other-minute, 24 hours a day.
Under the tariff elimination provisions of the North American Free Trade Agreement (NAFTA), the
majority of U.S. agricultural products have entered Canada duty-free since January 1, 1998. On
December 4, 1998 the United States and Canada signed a Record of Understanding, an
agreement to further open Canadian markets to U.S. farm and ranch products. Tangible benefits
of the agreement have accrued to the U.S. agricultural industry.
Canadian Market Overview Summary
Advantages Challenges
Tariff rate quotas for certain products
Proximity
Similar lifestyles and consumption Differences in standard package sizes
trends
Wide exposure to American culture Differences in chemical residue tolerances
Frequent business and personal trips Differences in nutrition labeling
to U.S.
Duty free tariff treatment for most Bilingual (English & French) labeling
products under NAFTA
Ease of entry for business travel
High U.S. brand awareness
High U.S. quality and safety
perceptions
Similar food shopping patterns
Trade with Canada is facilitated by proximity, common culture, language, similar lifestyle pursuits,
and the ease of travel among citizens for business or pleasure. Many American products have
gained an increased competitive edge over goods from other countries as the result of the
FTA/NAFTA. American manufacturers also have a competitive advantage over Canadian
manufacturers in the scale of production. Canada?s grocery product and food service trades have
been quick to seize opportunities under FTA/NAFTA, which permit them to expand their
geographical sourcing area to include the United States. Declining import duties under the trade
agreements and an easing of Canadian packaging requirements for processed horticultural
products for the food service market have resulted in significant gains in the Canadian market for
U.S. consumer-ready foods and food service foods. However as similar as the United States and
Canada are, there are differences that exporters need to acknowledge. Understanding the
nuances of a marketplace is critical to a successful launch of a product in any foreign market.
B) Consumer Trends in Retail Food
Canada?s population as of October 6, 2008 was estimated at 33.5 million. The growth rate is
relatively slow at about 0.83 percent. The popularity of U.S. food products is very high and
Canadian consumers are keenly aware of new product offerings in the United States. The closer
integration of the North American food market under the NAFTA means that U.S. food and
agricultural products are in high demand by Canadian retailers. There are some important trends
in the Canadian retail food market that can help U.S. food exporters better understand the
market. The following highlights are taken from an Agriculture and Agri-Food Canada review with
updates and/or additional information incorporated by the Office of Agricultural Affairs at the U.S.
Embassy in Ottawa. For more information on food marketing and trends in Canada, see Section
III on Market Sector Structure.
Overview
Population growth is slow 0.83 percent a year
Graying population - double the number of seniors compared to 25 years ago.
In 1984, persons 50 years and older accounted for 23 percent of the population. By 2008,
the percentage had increased to 33 percent
Family structure - household size decrease from 3.7 people in 1970 to under 3 people in
2008
Graying Population
Seniors are well off financially, well educated, and willing to spend
Have time to shop for what they want
Increasingly interested in health and product quality
Demanding smaller portions, single packages, easy to open and easy-read labels
Cultural Diversity
Canadian ethnic diversity is different from U.S. with less Hispanic influence and more Asian
influence
Ethnic diversity - Asia is the major source of immigrants (more than half of all immigrants
during the 1990s)
The cultural diversity is an increasingly important force in the marketplace, particularly in
urban centers, creating new demands in the food industry
Ethnic foods like Pad Thai and Shwarmas are gaining in popularity
Economic Trends
Real personal disposable income growth has experienced a slowdown during the past ten
years but price inflation has been low
Dual-income families are the norm but single-parent families are also prominent
Increasing number of women in the workforce
Canadian Food Expenditures
Real spending on food and non-alcoholic beverages has decreased to a national average of
about 10.4 percent of average Canadian household income
Spending on food outside the home (restaurants) is increasing, to 27 percent of food
expenditures
Market Place Behavior
Consumers still want value and will price shop
More consumers own microwaves than own barbeques
Consumers lack time to shop and prepare meals and thus seek convenience
Increased demand for home delivery, "ingredient solutions,", home meal replacements,
hand-held foods and microwavable products
The majority of fish and seafood sales are in foodservice
Kosher food sales are rising rapidly
Demand for organic food continues to increase considerably, accounting for approximately
1.5 percent of the food market
Demand for health foods is on the rise
Increase in private label products
Retail Store Trends
Grocery stores are growing in size with most new superstores of over 97,000 sq ft
More ready-made foods to compete with fast food take-out food service outlets
Big supermarkets are locked in a market share battle against the big box stores, and other
non-traditional chain stores
Major chains increasingly have organic sections
Red Meat and Poultry Demand
Canadians spend more money on meat than on any other food category
Poultry meats have performed well compared to other meats, the category grew 5 percent
in 2008 vs. 2 percent for red meat
Increase in Food Label Consciousness
Canadians are becoming more food label conscious regarding nutrition and
ingredients. There is increased concern for the levels of trans fats, sodium, fiber, and
sugar in packaged foods and increased awareness of the issues surrounding allergens, food
fortification and health claims.
SECTION II. EXPORTER BUSINESS TIPS; SERVICES; FOOD REGULATION
A) Export Services for U.S. Food and Agricultural Exporters
USDA-FAS offers a variety of export marketing services to assist U.S. exporters find customers
overseas. Whether a new or experienced exporter, USDA-FAS services are the perfect tools to
grow a business.
Services
1. Foreign Buyers List - Information on over 25,000 foreign buyers of food, farm, fish, seafood
and forest products in more than 80 countries. Fee: $15 per list (per country/per product)
2. Export Directory of U.S. Food Distribution Companies - This directory provides information
on U.S. suppliers of mixed containers of grocery and/or food service products to foreign
buyers. Registration is free of charge.
3. U.S. Suppliers List - A searchable database of over 3,500 U.S. exporters and their products
(over 500 product categories), used by USDA-FAS to help facilitate connecting potential
buyers with U.S. suppliers. Registration is free of charge.
4. U.S. suppliers who want to inform foreign buyers about their products will be directed to
the State Regional Trade Groups (SRTGs) for assistance. The SRTGs, which are FAS
program participants, offer customized export assistance on a wide variety of export-
related topics from "connection to collection." The SRTGs list can be obtained by accessing
the FAS Web page at
http://www.fas.usda.gov/agx/counseling_advocacy/srtg_directory.asp.
State Departments of Agriculture
The state departments of agriculture and associated organizations also promote U.S. food and
agricultural exports and are an additional valuable source of information. The National Association
of State Departments of Agriculture (NASDA) represents all 50 State departments of agriculture
and those from the trust territories of Puerto Rico, Guam, American Samoa, and the Virgin
Islands. In addition, there are four regional organizations associated with their respective
departments of agriculture. Prospective exporters are encouraged to check with their respective
state and/or regional organizations for assistance. Website: http://www.nasda.org
Country Commercial Guides
The Country Commercial Guides (CCG) are prepared by U.S. Embassy staff annually and contain
information on the business and economic situation of foreign countries and the political climate
as it affects U.S. business. Each CCG contains the same chapters, and an appendix, which include
topics such as marketing, trade regulations, investment climate, and business travel. Available at
http://export.gov
B) Business Customs Import Procedures
Customs Brokers
Some U.S. firms choose to obtain the services of a Canadian customs broker (a private company
operating as a trade facilitator) to help them comply with Canadian import requirements and in
some cases, market their product. Canada Border Services Agency (CBSA) licenses customs
brokers to carry out customs-related responsibilities on behalf of their clients. A broker's services
include:
Obtaining release of the imported goods;
Paying any duties that apply;
Obtaining, preparing, and presenting or transmitting the necessary documents or data;
Maintaining records;
Responding to any Canada Customs and Revenue Agency concerns after payment.
Clients have to pay a fee for these services, which the brokerage firm establishes.
Importers who do not wish to transact business with the CBSA directly may authorize an agent to
transact business on their behalf. Although importers may use an agent to transact business with
the CBSA, the importer is ultimately responsible for the accounting documentation, payment of
duties and taxes, and subsequent corrections such as re-determination of classification, origin and
valuation. The importer remains liable for all duties owing until either the importer or the agent
pays them.
Agents are required to obtain written authorization from their clients in order to transact business
on behalf of their clients. This business may include but is not limited to:
Registering for a Business Number (BN), Importer/Exporter Account
Providing assistance in cases involving the Special Import Measures Act (SIMA)
Submitting refund requests (B2s)
Preparing release (interim accounting) documentation
Preparing final accounting documentation
Remitting payment of duties and taxes to the Receiver General of Canada
For additional information, contact:
Canadian Society of Customs Brokers
Suite 320, 55 Murray Street
Ottawa, ON K1N 5M3
Tel: 613-562-3543
Fax: 613-562-3548
Email: cscb@cscb.ca
Web Site: www.cscb.ca
Searchable list of members: www.cscb.ca/040/md_e.asp
Credit Checks
Besides the well-known private credit service checks that may be available, the U.S. Commercial
Service (USCS) Trade Administration offers a World Trade Data Report (WTDR) service designed
to verify the credit worthiness of companies in Canada. U.S. companies seeking more information
on the WTDR service should contact the closest U.S. Export Assistance Center (USEAC) in the
United States. The USCS also offers additional services to help U.S.
exporters. http://www.buyusa.gov/home/us.html
The Commercial Import Process
In order to bring goods into Canada, importers must provide the proper documents to Canada
Customs and Revenue Agency including:
Two copies of the cargo control document (CCD);
Two copies of the invoice;
Two copies of a completed Form B3, Canada Customs Coding Form;
One copy Form A - Certificate of Origin (when necessary);
Any import permits, health certificates, or forms that other federal government
departments require; calculate and declare the value for duty of the imported goods
(where necessary) according to the valuation provisions of the Customs Act; make sure
that the goods are properly marked with their country of origin; pay any duties that apply.
This information can be found at the site below.
http://www.cbsa-asfc.gc.ca/import/acc-resp-eng.html
Import Service Centers
The Canadian Food Inspection Agency?s (CFIA) Import Service Centers (ISC) are a control point in
the import process and can respond to import information requests electronically or by fax. The
ISC works closely with the Canada Border Services Agency in determining the Customs release of
food items. In addition, ISC is equipped to handle telephone inquiries regarding import
requirements for all commodities regulated by the CFIA.
http://www.inspection.gc.ca/english/imp/importe.shtml
Non-Resident Importers
Non-Resident Importers are companies that import goods into Canada but which have addresses
outside of Canada. These companies are required to have a Business Number (BN) and an
import/export account registered with the Canadian Border Services Agency and Canadian
Revenue Agency. For more information:
http://www.cra-arc.gc.ca/E/pub/gp/rc4027/rc4027-06e.pdf
http://www.cbsa-asfc.gc.ca/import/rb-ee-eng.html#P183_14485
Food Brokers
For U.S. companies entering the Canadian market, it is helpful to find a Canadian food broker to
help with the logistics of entering the country in addition to marketing products. For a partial
listing of Canadian food brokers refer to the latest food brokers report on the FAS web site under
Attaché Reports. http://www.fas.usda.gov
C) Food Regulation
Labeling Requirements
The basic packaging and labeling requirements necessary for U.S. agricultural exports to Canada
are:
Labels in English and French,
Net quantities in metric,
List of ingredients,
Durable life date (if shelf life 90 days or less),
Common name of product,
Company name and address,
Minimum type size specifications,
Conformity to standardized package sizes stipulated in the regulations, and
Country of origin labeling on shipping container
Although the Universal Product Code (UPC) or bar code is not required or administered by
government, virtually all retailers require products to be labelled with a UPC.
The Guide to Food Labeling and Advertising in Canada
The Canadian Food Inspection Agency has prepared a Guide to Food Labeling and Advertising that
details the regulatory requirements for selling packaged foods in Canada.
The CFIA has the authority to refuse entry, detain, return, or remove from retail shelves any
imported processed food product that does not meet the federal food labeling requirements.
The CFIA Guide includes information on:
-Basic Labeling Requirements
-Advertising Requirements
-Claims as to the Composition, Quality, Quantity and Origin of Foods
-Nutrition Labeling
-Nutrient Content Claims
-Health-Related Claims
-Other Product Specific Requirements
The full guide is available on the CFIA website at:
http://www.inspection.gc.ca/english/fssa/labeti/guide/toce.shtml
Label Review
The Canadian Food Inspection Agency consolidates federal food label review under its Food
Labeling Information Service. The labeling service, designed particularly for new entrants in the
marketplace who are not familiar with the Canadian regulatory system, is provided at specified
regional locations across Canada. These offices coordinate the requirements of the
aforementioned federal departments to simplify product approval and label compliance. It is
recommended that U.S. exporters submit their labels to the closest regional office. Prompt
answers can often be received to general and specific label questions.
http://www.inspection.gc.ca/english/fssa/labeti/guide/ch1e.shtml#1.6)
British Columbia
Canadian Food Inspection Agency
400-4321 Still Creek Avenue
Burnaby, British Columbia V5C 6S7
Tel: (604) 666-6513
Fax: (604) 666-1261
Canadian Food Inspection Agency
1905 Kent Road
Kelowna, British Columbia V1Y 7S6
Tel: (250) 470-4884
Fax: (250) 470-4899
Canadian Food Inspection Agency
103-4475 Viewmont Avenue
Victoria, British Columbia V8Z 6L8
Tel: (250) 363-3455
Fax: (250) 363-0336
Alberta
Canadian Food Inspection Agency
7000 - 113 Street, Room 205
Edmonton, Alberta T6H 5T6
Tel: (780) 495-3333
Fax: (780) 495-3359
Canadian Food Inspection Agency
110 Country Hills Landing NW, Suite 202
Calgary, Alberta T3K 5P3
Tel: (403) 292-4650
Fax: (403) 292-5692
Saskatchewan
Canadian Food Inspection Agency
301-421 Downey Road
Saskatoon, Saskatchewan S7N 4L8
Tel: (306) 975-8904
Fax: (306) 975-4339
Manitoba
Canadian Food Inspection Agency
269 Main Street, Room 613
Winnipeg, Manitoba R3C 1B2
Tel: (204) 983-2220
Fax: (204) 983-6008
Ontario
Tel: 1-800-667-2657
e-mail: labelwindow@inspection.gc.ca
Central Region:
Canadian Food Inspection Agency
709 Main Street West
Hamilton, Ontario L8S 1A2
Tel: (905) 572-2201
Fax: (905) 572-2197
Northeast Region:
Canadian Food Inspection Agency
38 Auriga Drive, Unit 8
Ottawa, Ontario K2E 8A5
Tel: (613) 274-7374
Fax: (613) 274-7380
Canadian Food Inspection Agency
145 Renfrew Drive, Unit 160
Markham, Ontario L3R 9R6
Tel: 905-513-5977
Fax: 905-513-5971
Toronto Region:
Canadian Food Inspection Agency
1124 Finch Avenue West, Unit 2
Downsview, Ontario M3J 2E2
Tel: (416) 665-5055
Fax: (416) 665-5069
Southwest Region:
Southwest Region:
Canadian Food Inspection Agency
1200 Commissioners Road East, # 19
London, Ontario N5Z 4R3
Tel: (519) 691-1300
Fax: (519) 691-0148
Quebec
Canadian Food Inspection Agency
25 des Forges Road, Suite 418
Trois-Rivières, Québec G9A 6A7
Tel: (819) 371-5207
Fax: (819) 371-5268
Canadian Food Inspection Agency
Place Iberville IV
Suite 100, 2954 Laurier Boulevard
Ste-Foy, Quebec G1V 5C7
Tel: (418) 648-7373
Fax: (418) 648-4792
Canadian Food Inspection Agency
Carillon Place II
7101 Jean Talon Street East, Suite 600
Anjou, Quebec H1M 3N7
Tel: 514-493-8859
Fax: 514-493-9965
Nova Scotia
Canadian Food Inspection Agency
P.O. Box 1060
1992 Agency Drive
Dartmouth, Nova Scotia B2Y 3Z7
Tel. (902) 426-2110
Fax (902) 426-4844
New Brunswick
Canadian Food Inspection Agency
850 Lincoln Road
P.O. Box 2222
Fredericton, New Brunswick E3B 5G4
Tel. (506) 452-4964
Fax (506) 452-3923
Prince Edward Island
Canadian Food Inspection Agency
690 University Avenue
Charlottetown, PEI C1E 1E3
Tel. (902) 566-7290
Fax (902) 566-7334
Newfoundland
Canadian Food Inspection Agency
Northwest Atlantic Fisheries Centre
P.O. Box 5667
St. John's, Newfoundland A1C 5X1
Tel. (709) 772-8912
Fax (709) 772-5100
Labeling of Shipping Containers
Labels of shipping containers are exempt from bilingual labeling requirements. The outer
container requires a product description, the name and address of the U.S. company and a net
quantity declaration in either metric or Imperial measure. If the food in the inner container(s) is
not for sale directly to consumers (i.e., foodservice, etc.), that label may also be in either French
or English, but all other mandatory label information, such as the list of ingredients, is required to
be shown. http://www.inspection.gc.ca/english/fssa/labeti/guide/ch2ae.shtml#2.15
Nutrition Labeling
On December 12, 2007, Canada?s mandatory nutrition labeling regulations for prepackaged foods
came fully into force. Small manufacturers, domestic or foreign, with gross sales of C$1 million or
less in Canada were granted an additional two years to comply after December 12, 2005. The
U.S. nutrition panel is not permitted on the labels of foods sold in Canada. U.S. prepackaged
food product exporters are advised to familiarize themselves with Canadian nutrition labeling
regulations and to bring their packaging into compliance to avoid entry refusals at the border or
product detention. Nutrition Labeling Policy is set by Health Canada while the Canadian Food
Inspection Agency is responsible for enforcement. The Nutrition Labeling toolkit website is located
at:
http://www.inspection.gc.ca/english/fssa/labeti/nutrikit/nutrikite.shtml
Labeling Exemptions
Some prepackaged foods are exempt from Mandatory Nutrition Labeling
(Excerpt from the 2003 CFIA Guide to Food Labeling and Advertising, Section 5.3)
The following products are exempt from displaying a Nutrition Facts table:
a) foods, such as spices and some bottled waters, for which all the nutritional
information (other than serving of stated size) set out in column 1 of the table
to B.01.401 may be expressed as "0";
b) beverages with an alcohol content of more than 0.5 percent;
c) fresh vegetables and fruits without added ingredients, oranges with color, and
fruit and vegetables coated with paraffin wax or petrolatum;
This category includes fresh herbs such as parsley, basil, thyme, etc. (but not
dried herbs); sprouts; and fruits and vegetables that are minimally processed
(e.g., washed, peeled, cut-up, shredded, etc.), including mixtures of fruits and
vegetables, such as bagged mixed salad and coleslaw (without dressing,
croutons, bacon bits, etc.).
NOTE: The exemption is lost if any health claim set out in the table following
B.01.603 is made, including the following: "A healthy diet rich in a variety of
vegetables and fruit may help reduce the risk of some types of cancer,"
[B.01.401 (3)(e)(ii), and item 4 of the table following B.01.603].
d) raw, single ingredient meat, meat by-product, poultry meat, and poultry meat
by-product;
NOTE: Prepackaged ground meat, ground meat by-product, ground poultry
meat and ground poultry meat by-product must always carry a Nutrition Facts
table [B.01.401(3)(d)].
e) raw, single ingredient marine or freshwater animal products (such as fish,
crustaceans, etc.);
f) foods sold only in the retail establishment where the product is prepared and
processed, including products made from a pre-mix when an ingredient other
than water is added to the pre-mix;
NOTE: A Nutrition Facts table is required when only water is added to a pre-
mix or when a product is only baked, cooked, etc. on the premises without the
addition of other ingredients.
g) foods sold only at a roadside stand, craft show, flea market, fair, farmers'
market and sugar bush by the individual who prepared and processed the
product;
h) individual servings of foods that are sold for immediate consumption (e.g.,
sandwiches or ready-made salads), when these have not been subjected to a
process or special packaging, such as modified atmosphere packaging, to
extend their durable life;
i) foods sold only in the retail establishment where the product is packaged, if
the product is labeled by means of a sticker and has an Available Display
Surface less than 200 cm2;
j) prepackaged confections, commonly known as one-bite confections, that are
sold individually (e.g., small individually wrapped candies, mints, etc.);
k) prepackaged individual portions of food that are solely intended to be served
by a restaurant or other commercial enterprise with meals or snacks (e.g.,
crackers, creamers, etc.); and
l) a variety of cow and goat milk products sold in refillable glass containers.
Losing the Exemption
(Excerpt from the 2003 Guide to Food Labeling and Advertising, Section 5.3.1)
The last three items listed above (a one-bite confection, an individual portion served with meals,
milk in glass containers) never lose their exemption. The remaining items listed above lose their
exempt status and are required to carry a Nutrition Facts table when:
A vitamin or mineral nutrient is added to the product;
A vitamin or mineral nutrient is declared as a component of an ingredient (other than
flour);
Aspartame, sucralose, or acesulfame-potassium is added to the product;
The product is ground meat, ground meat by-product, ground poultry meat or ground
poultry meat by-product; or
The label or advertisement contains one or more of the following:
A nutritional reference or nutrient content claim,
A biological role claim,
A health claim,
A health-related name, statement, logo, symbol, seal of approval or other proprietary mark
of a third party, or
The phrase "nutrition facts", "valeur nutritive" or "valeurs nutritives".
Tariffs and Tariff Rate Quotas (TRQs)
Effective January 1, 1998 the tariff provisions of the U.S.- Canada Free Trade Agreement (FTA)
removed all tariffs between the two countries with the exception of those products for which
Canada implemented tariff rate quotas on January 1, 1995. The provisions of the FTA were
incorporated into the NAFTA to which Mexico is also a signatory. The NAFTA came into effect on
January 1, 1994.
In 1995, under the World Trade Organization (WTO) agreement, Canada replaced import quotas
on certain agricultural products with Tariff Rate Quotas (TRQs). Under the TRQ system, imports
that are within quotas are subject to low or free rates of duty, until the quota limit has been
reached. Once quota limits have been reached, over-quota imports are subject to significantly
higher Most-Favored-Nation (MFN) rates of duty. The Canadian importer must be in possession of
an import permit to import TRQ commodities.
The Department of Foreign Affairs and International Trade (Export and Import Controls Bureau) is
responsible for administering Canada?s Tariff Rate Quotas for Agricultural Products. For more
information go to: http://www.dfait-maeci.gc.ca/trade/eicb/agric/agric-en.asp
Canada administers TRQs that affect exporters of the following U.S. agricultural commodities:
1. Broiler Hatching Eggs & Chicks
2. Cheese
3. Chicken and Chicken Products
4. Milk & Dairy Products
5. Cheese
6. Turkey and Turkey Products
7. Margarine
8. Wheat, Barley and their Products
Important Note for U.S. meat exporters: Canada has further TRQs that affect both the level
and the tariff rates of imports from non-NAFTA origin of pork, beef, and wheat, barley and their
products, but they do not apply to imports of U.S. origin (or Mexican origin when eligible).
Detailed Information is located at the link below.
http://www.international.gc.ca/controls-controles/prod/agri/index.aspx?menu_id=3&menu=R
Packaging and Container Regulations
Canadian regulations governing package sizes for fruits and vegetables, processed horticultural
products and processed meats stipulate standardized package sizes that may differ from U.S.
sizes. The standards of identity and the container sizes are generally stipulated in the regulations
encompassing agriculture and food products. Electronic access to all Canadian food-related
regulations is available through:
http://www.inspection.gc.ca/english/reg/rege.shtml
Food Additive Regulations
Canada?s Food and Drugs Act and Regulations strictly control the use of food additives. Most
foods approved for sale in the U.S. would comply with Canadian additive regulations, but
differences can occur in the permissible levels and uses of food colorings and food preservatives.
The food additive tables in Division 16 of the Regulations prescribe which additives may be used in
foods sold in Canada, to which foods they may be added, for what purposes, and at what
levels. Products containing non-permitted food additives may be refused entry into
Canada. Canada?s Food and Drugs Regulations are available on the Internet at:
http://laws.justice.gc.ca/en/F-27/C.R.C.-c.870/index.html
Specific technical questions relating to Canada?s Food and Drugs Regulations may be directed to:
Regulatory Assistant
Bureau of Food Regulatory, International & Interagency Affairs
Food Directorate
Health Canada
Building No. 7, Tunney's Pasture (PL 0702C1)
Ottawa, ON K1A 0L2
Telephone: (613) 957-0360
Fax: (613) 941-3537
Email: food-aliment@hc-sc.gc.ca
Pesticide and other Contaminants
Some agricultural chemicals approved for use in the United States are not registered in
Canada. As a result, these pesticides are deemed to have a zero tolerance in Canada and
imported foods which contain unregistered pesticide residues above 0.1 parts per million are
deemed to be adulterated under Section B.15.002(1) of Canada's Food and Drug
Regulations. The goods are subject to detention, destruction, or return.
Canada is currently reviewing its policy of the 0.1 ppm default level. A discussion document
issued by Health Canada on this policy review is available at:
http://www.hc-sc.gc.ca/cps-spc/pest/part/consultations/_dis2006-01/index-eng.php
Health Canada?s Health Protection Branch sets maximum reside limits (MRL) for pesticides. A full
listing of Canadian MRLs is available on the Pest Management Regulatory Agency?s (PMRA)
website at: http://www.pmra-arla.gc.ca/english/aboutpmra/about-e.html
The PMRA is also responsible for pesticide registration. The address is:
Pest Management Regulatory Agency
Health Canada
2250 Riverside Drive
Ottawa, Ontario K1A 0K9
Telephone: 613-736-3799
D) Other Regulations and Requirements
Inspection and Registration Fees
As part of a Canadian government initiative to partially recover costs associated with providing
inspection services, most federal departments charge fees to industry for
inspection and product registrations. Canada claims its fee structure is consistent with WTO
provisions for national treatment in that the fees apply equally to Canadian and import sales.
Container Sizes: Processed Meats
Canada?s Meat & Poultry Inspection Regulations stipulate the standard package size requirements
for processed meat and poultry products such as bacon, sausages, sliced meats and
wieners. Common U.S. package sizes for these products are different from Canadian standardized
sizes. For example, sliced bacon cannot be sold in a 1 lb. package in Canada. It is mostly sold in
500 g packages, one of the standardized sizes in the regulations. Schedule II of the Meat and
Poultry Inspection Regulations lists all the acceptable package sizes for processed meats. It can
be viewed on the Department of Justice website at: http://laws.justice.gc.ca./en/M-3.2/SOR-90-
288/index.html
Requirements for Fresh Meats
Federally inspected USDA meat and poultry plants must be on the Food Safety Inspection
Service?s (FSIS) list of approved establishments to export fresh meats to Canada. U.S. exporters
should be aware that establishments not listed in the current FSIS Meat and Poultry Inspection
Directory may experience delays in getting their certificates pre-verified. Contact the FSIS
Technical Service Center, Omaha, NE, phone (402) 221-7400 for assistance.
An Agricultural Marketing Service (AMS) Export Verification (EV) program is no longer required for
export of beef and beef products to Canada, but it is required for bison or buffalo meat. Since U.S.
BSE regulations do not apply to bison or buffalo, meat and meat products derived from these
species must be produced under an approved AMS EV program. The red meat export
requirements for shipments to Canada are detailed in the FSIS Library of Export Requirements.
http://www.fsis.usda.gov/Regulations_&_Policies/Export_Information/index.asp
Requirements for Fresh Fruits and Vegetables
All fruits and vegetables imported into Canada must meet specific standards and packaging
regulations laid out in the Canada Agricultural Products Act?s Fresh Fruit and Vegetable
Regulations and Processed Product Regulations.
http://laws.justice.gc.ca/en/C-0.4/C.R.C.-c.285/index.html
U.S. fresh fruits and vegetable exporters must:
Comply with Canadian grade standards and packaging regulations,
Obtain Canadian Confirmation of Sale form. Consignment selling is prohibited,
Obtain a fresh fruit and vegetable license
Obtain special waiver of standard container regulations for bulk products
File a Canada Customs invoice
Beginning in 1995, Canada dropped the mandatory requirement (except for apples, onions, and
potatoes) that U.S. exports of fresh produce be accompanied by USDA Agricultural Marketing
Service (AMS) certification that the produce meets Canadian import requirements. Some U.S.
exporters still choose to obtain AMS certification as evidence that the produce left the shipping
point in grade and condition.
Canada requires all foreign shippers of fresh produce to place a grade on consumer size packages
for which Canadian grades are established. The law also requires a country of origin declaration
with the grade and weight (in metric) printed in a letter size directly proportional to the size of the
package display surface.
If grades and standard container sizes are specifically addressed in Canadian regulation, bulk
imports require a special exemption from the Canadian Food Inspection Agency. This exemption
is not granted unless there is a shortage of domestic supply.
However, in November 2007, the countries signed an arrangement to facilitate bilateral potato
trade. The arrangement will provide U.S. potato producers with predictable access to Canadian
Ministerial exemptions, a regulatory vehicle to import potatoes that is only granted by the
Government of Canada on a case-by-case basis when there is a proven shortage of potatoes in
Canada. The arrangement, when fully implemented in the third year, will allow contracts between
U.S. growers and Canadian processors to serve as sufficient evidence of a shortage in Canadian
potatoes.
For more on the potato arrangement, see the following.
http://www.inspection.gc.ca/english/corpaffr/newcom/2007/20071101e.shtml
Canadian Import Requirements for Fresh Fruit and Vegetables can be found below.
http://www.inspection.gc.ca/english/fssa/frefra/cdnreqe.shtml#c
Further information on fruit and vegetable regulations is available on the Canadian Food
Inspection Agency?s Fruit and Vegetable website.
http://www.inspection.gc.ca/english/fssa/frefra/frefrae.shtml
Processed Horticultural Products
Imported processed horticultural products are subject to the requirements of Canada?s Processed
Products Regulations. These regulations stipulate the standards and grades for processed fruits
and vegetables. The maximum container size permitted for importation is 20 kg or 20
liters. Beyond these sizes, Canadian rules require a ministerial exemption, or bulk waiver of
standardized package. The Processed Product Regulations are available for viewing at the
following Justice Department website:
http://laws.justice.gc.ca/en/C-0.4/C.R.C.-c.291/index.html
E) Other Specific Standards
Fish and Seafood
Fish and fish products are subject to the Fish Inspection Act and Regulations, which contain
requirements for wholesomeness, labeling, packaging, grading, and health and safety.
There is no requirement under those regulations for imported fish products to be accompanied by
a health certificate. However, the person who imports fish into Canada must hold a fish import
license and must provide written notification to the CFIA for each imported shipment of fish and
must make the fish available for inspection. Product inspections are conducted at frequencies that
depend on the product's risk and the trader?s history of compliance. The normal inspection
frequency for fresh fish such as wild caught salmon from an exporter with a good history of
compliance would be 2 percent. More information regarding the requirements to import fish into
Canada can be found on the CFIA web site in the document titled Guide to Canadian Regulatory
Requirements and Examination Procedures for Imported
Fish. http://www.inspection.gc.ca/english/fssa/fispoi/fispoie.shtml
The fish inspection act can be found here:
http://laws.justice.gc.ca/en/ShowFullDoc/cr/C.R.C.-c.802//20090609/en
Labeling requirements for packaged fish must include all mandatory information normally found
on consumer packages such as:
Country of origin;
Common name of the fish;
Name and address of the manufacturer;
Day, month and year of processing; and
Quantity (metric or imperial units)
Information regarding the labeling of fish products is available on the CFIA web site at:
http://www.inspection.gc.ca/english/fssa/labeti/guide/tab15e.shtml
Novel Foods (Genetically Modified Foods)
Health Canada defines novel foods as: products that have never been used as a food; foods that
result from a process that has not previously been used for food; or foods that have been
modified by genetic manipulation (i.e., genetically modified foods).
Pre-Market Notification: The Novel Foods Regulation (under the Food and Drugs Act) requires
that pre-market notification be made to Health Products and Food Branch (HPFB) by any company
who wants to sell a biotechnology-derived food.
The following is Health Canada?s website for information concerning the sale of genetically
modified foods in Canada:
http://www.hc-sc.gc.ca/fn-an/gmf-agm/index-eng.php
Contact for Novel Food Pre-Market Notification/Submission
Novel Food Notification
Food Program
Food Directorate
Health Canada
4th Floor West
Sir Frederick G. Banting Research Center
251 Sir Fredrick Banting Driveway
Tunney's Pasture, PL 2204A1
Ottawa, Ontario
K1A 0K9
Wine, Beer and Other Alcoholic Beverages
The federal Importation of Intoxicating Liquors Act gives the provinces and territories full control
over the importation of intoxicating liquor into their jurisdictions. Provincial liquor commissions
control the sale of alcoholic beverages in Canada and the market structure can vary considerably
from province to province. Alcoholic beverages can only be imported through the liquor
commissions in the province where the product will be consumed. In general terms, U.S.
exporters are required to have their products ?listed? by the provincial liquor control agency. In
many provinces, U.S. exporters must have a registered agent who provides the necessary
marketing support within the province to obtain a provincial liquor board listing. As an initial step,
U.S. exporters should contact the provincial liquor board in the target market for a listing of
registered agents or consult the Office of Agricultural Affairs wine report (CA7006) available on
the FAS website under Attaché Reports for a partial listing of agents.
Provincial Liquor Commissions:
Newfoundland Liquor Corporation ? http://www.nfliquor.com
Nova Scotia Liquor Corporation - http://www.nsliquor.ca
Prince Edward Island Liquor Control Commission - http://www.peilcc.ca
New Brunswick Liquor Corporation ? http://www.nbliquor.com
Société des alcools du Québec ? http://www.saq.com
Liquor Control Board of Ontario ? http://www.lcbo.com
Manitoba Liquor Control Commission ? http://www.mlcc.mb.ca
Saskatchewan Liquor and Gaming Authority ? http://www.slga.gov.sk.ca
Alberta Gaming and Liquor Commission ? http://www.agric.gov.ab.ca
British Columbia Liquor Distribution Branch ? http://www.bcliquorstores.com
Yukon Liquor Corporation Board ? http://www.ylc.yk.ca
Northwest Territories Liquor Commission - Tel.: (867) 874-2100
Canadian packaging and labeling requirements for wine and beer are administered under Canada?s
Food and Drug Regulations and the Consumer Packaging and Labeling Regulations. In addition to
the general packaging and labeling requirements for most foods, the regulations for alcoholic
beverages include common names and standardized container rules. For example, light beer in
Canada is defined by regulation as beer with a percentage alcohol of 2.6 to 4.0, by volume. Wine
container sizes are standardized and metric. The most common containers for wine are 750
milliliters or 1, 1.5 and 2 liters. The province of Quebec has additional requirements to alcoholic
beverage labeling.
Organic Foods
The import and sale of organic food products in Canada are governed by the same rules and
regulations that apply to non-organic food products. No distinction is made between organic and
non-organic foods with regard to import requirements. Currently, all Canadian packaging and
labeling, grade, and inspection regulations apply equally to organic and non-organic foods.
Canadian Organic Regulations became official after they were published in the Canada Gazette,
Part II, on December 21, 2006. With the support of the Canadian organic industry, Canada?s
previously voluntary system for marketing organic food now falls under a federal regulatory
framework.
Enforcement Date of Regulations
Federal regulations for organic products ? the Organic Products Regulations ? came into full force
on June 30, 2009. On this date, organic products marketed in or imported into Canada must be
certified by a certification body accredited by the Canadian Food Inspection Agency (CFIA). The
National Standard for Organic Agriculture, which sets out the permitted and prohibited practices,
can be accessed online at the Canadian General Standards Board (CGSB).
http://www.statcan.ca/cgibin/relocate.cgi?l=E&loc=http://www.pwgsc.gc.ca/cgsb/on_the_net/org
anic/index-e.html)
Organic Production Standards
The definitions of Canada?s production methods for organic agriculture and the substances used
(i.e., permitted substances list) are laid out in CGSB publications entitled the Organic Production
Systems General Principles and Management Standards and the Organic Production Systems
Permitted Substances List. These documents are available on the following CGSB listed above.
Normally, whenever a country seeks U.S. determination of its organic standards, the U.S.
proceeds with a similar request of the USDA National Organic program (NOP) by the foreign
government in order to facilitate the entry of U.S. organic exports. The U.S. and Canada have
been involved in negotiations for the past year and announced on June 17th, 2009 that an official
equivalency agreement has been reached. The agreement, the first of its kind is expected to
expand market opportunities for organic products in both countries.
Kosher Foods
In the labeling, packaging and advertising of a food, Canada?s Food and Drug Regulations prohibit
the use of the word kosher, or any letter of the Hebrew alphabet, or any other word, expression,
depiction, sign, symbol, mark, device or other representation that indicates or that is likely to
create an impression that the food is kosher, if the food does not meet the requirements of the
Kashruth applicable to it. Kosher style foods are defined in Canada?s Guide to Food Labeling and
Advertising (mentioned above).
For more information on Kosher Food Marketing in Canada, see FAS Ottawa?s latest Kosher Report
CA5061 available under ?Attaché Reports? from the FAS homepage at: https://www.fas.usda.gov
Food Fortification
The addition of vitamins and minerals to food in Canada is controlled by the Food and Drug
Regulations and only foods fortified with certain nutrients, and to levels specified in the
Regulations, may be sold in Canada. In 1998, Canada began a review of its food fortification
policy. The review responded to concerns that the current policy and practices are too restrictive
and that they limit the development of new products, as well as Canadians' access to fortified
foods available in other countries. The proposed policy is outlined in the document, Addition of
Vitamins and Minerals to Food, 2005: Health Canada's Proposed Policy and Implementation Plans.
It would retain current fortification practices to prevent and correct nutritional problems, such as
requiring the addition of Vitamin D to milk to combat the childhood disease of rickets and the
addition of folic acid to flour to reduce birth defects. Fortifying foods to restore vitamins and
minerals lost through processing would also continue.
The policy would create a new provision for food fortification done at the "discretion" or "choice"
of the manufacturer (within defined limits set by Health Canada) to meet a market demand, a
process known as discretionary fortification. The policy also calls for an expansion of the product
category of special purpose foods. The policy review is ongoing. Health Canada is expected to
draft regulations to implement the policy, although no time frame has been announced. There will
be a comment period when the draft regulations are published in the Canada Gazette Part I. The
regulatory process usually takes about 12-18 months. For more information on food fortification,
visit www.healthcanada.gc.ca/fortification
Pet Food
Labeling
The labeling and advertising of pet food sold in Canada is governed by the Consumer Packaging
and Labeling Act and by the Competition Act as administered by Industry Canada. This oversees
that pet food labels and advertising are truthful and verifiable. The manufacture and sale of pet
food, however, is not regulated in Canada by the CFIA or by any other governmental department.
There are voluntary quality assurance programs in place that deal with the quality, safety and
nutritional value of pet food for pets. The Canadian Veterinary Medical Association (CVMA)
operates a voluntary pet food certification program for pet food manufacturers that sets basic
quality standards. Manufacturers can voluntarily submit their pet foods for testing based on the
CVMA nutritional and digestibility standards. For more information, go to:
http://canadianveterinarians.net
Animal Health Requirements Related to Pet Food
The Canadian Food Inspection Agency issued the following directive in 2006 regarding imports of
pet foods and chews that include products of ruminant origin.
Cooked canned commercially prepared pet food containing animal by-products (bone meal,
meat meal, blood meal, rendered animal fats, glue stock, meat, and inedible meat):
From the United States: Proof of origin acceptable to the Canadian Border Services Agency
(CBSA), a copy of the list of ingredients, and a written declaration from the importer (dated,
signed, and linked to the shipment being imported) stating that (1) there are no ingredients
derived from bovine animals in the pet food, or (2) the bovine ingredients in the pet food are not
derived from Specified Risk Material (SRM), or (3) the bovine animals from which the pet food
ingredients are derived originated from the U.S. or Canada or a country considered to be of
negligible BSE-risk by the CFIA (Argentina, Australia, Brazil, Chile, New Zealand or Uruguay).
For pet food containing ingredients of ruminant (bovine, ovine or caprine) origin, the designated
country must be free of foot-and mouth disease (FMD) and of negligible risk (category 1) for
bovine spongiform encephalopathy (BSE). Dried pet chews such as cattle ears, bull pizzles and
cow hooves must come from countries free from foot-and-mouth disease only (BSE is not a
disease of concern for these last products). For finished rawhide pet chews, there are no diseases
of concern.
Rawhide Pet Chews: From the United States: Proof of origin acceptable to CBSA, and a written
declaration from the importer (dated, signed, and linked to the shipment being imported)
stating that the finished product does not contain any hides or skins from the head of a
ruminant.
If the pet food contains ingredients of porcine origin, designated country must be free of foot-and-
mouth disease, swine vesicular disease, African swine fever, and classical swine fever (hog
cholera).
If the pet food contains ingredients of avian origin, the designated country must be free from
Velogenic Newcastle disease and pathogenic avian influenza (fowl plague).
Under new CFIA Health of Animals Regulations due to go into effect June 30, 2009, U.S. exporters
of pet food must meet three critical provisions.
First, products must be Specified Risk Material (SRM) free. Information on SRM are located here.
http://www.inspection.gc.ca/english/anima/heasan/disemala/bseesb/enhren/enhrene.shtml
Canada will require import permits, facility inspections and health certificates by the U.S. Animal
and Plant Health Inspection Service (APHIS) for products with bovine ingredients. This provision
will be enforced.
Second, facilities exporting pet food with bovine ingredients must either be dedicated or have a
dedicated line. A dedicated line reinforces the fact that the product must be SRM-free.
Third, facilities exporting only non-bovine based pet food are allowed to use an FDA approved
flushing and separation protocol to prevent product contamination.
Livestock Feeds
Using the authority of the federal Feeds Act, the Canadian Food Inspection Agency administers a
national livestock feed program to regulate domestic and imported livestock feeds. The program
is delivered by means of pre-sale product evaluation and registration by staff of the Feed Section,
and post-market inspection and monitoring by Agency field staff located in all provinces of
Canada. As an initial step, U.S. livestock feed exporters must apply to have the feed registered
in Canada. They must also retain an agent who is resident in Canada and has the legal authority
to act on their behalf. For more information on how to meet requirements for livestock feeds in
Canada and the on-line forms for product registration and resident agent, go to:
http://www.inspection.gc.ca/english/anima/feebet/feebete.shtml
Meat Labeling Claims
All meat and meat product labels used in Canada must be registered with the following CFIA
office. Ideally this should be done prior to application for the labels with the claims on
them. CFIA requires three proof copies of the intended labels for Canada, as well as an
application form #1478 available from CFIA), formulation and processing methods. CFIA will not
review existing U.S. marketplace labels.
Dr. Mark Bielby, D.V.M.
Recipe and Label Registration Unit
Canadian Food Inspection Agency
8 Colonnade Rd.
Ottawa, Ontario, Canada K1A 0Y9
Telephone: (613) 221-1428
Fax: (613) 228-6622
bielbym@inspection.gc.ca
?Natural? Meat Claims
The term ?natural? cannot be used on any meat product in Canada, as it is felt that the term
cannot be defined properly in terms of the context of food production. Any natural product can
only have come from completely wild and unfarmed animals that are harvested and processed.
However, the Method of Production protocol can be submitted to CFIA prior to label application.
The phrase must be worded exactly as printed in the Canadian policy on Method of Production
claims. This can be obtained by request from Dr. Bileby?s office.
A written protocol must be submitted to the Label Registration Unit. This must include a written
description of the procedures that are in place to validate the claim made (e.g. meat raised
without the use of antibiotics would require evidence from birth, from hatcheries and feed mills, if
applicable) from slaughter and from processing that there is segregation of the product from the
conventional line). These protocols must be audited by an independent third person auditor who
then will send a report to CFIA. There are 20-30 common method of production claims that have
been approved by the Fair Labeling Unit. Some of these are:
Raised without the use of antibiotics (this includes anticoccidials)
Raised without the use of added hormones
Raised without animal by-products
Free-range
Free run
Grain Fed
Vegetable Grain Fed
Milk-fed veal
There has been some tightening of definitions of the above label claims. A practical definition
and review is available through contacting the office above. This above list of claims is not
exhaustive, and any company may submit a Method of Production claim for review by CFIA.
Diet-Related Health Claims
The 2002 amendments to the Food and Drug Regulations allow diet-related health claims on foods
for the first time in Canada. These claims are based on sound scientific evidence that has
established a relationship between certain elements of healthy diets and reduction of risk of
certain diseases. A diet-related health claim is a statement that describes the characteristics of a
diet that may reduce the risk of developing a diet-related disease or condition, such as
osteoporosis or stroke, and the properties of a food that make it a suitable part of the diet. For
more information, go to: http://www.hc-sc.gc.ca/fn-an/label-etiquet/claims-reclam/index-
eng.php
For example, the label of or an advertisement for a food which is low in sodium might carry the
following diet-related health claim (providing specific composition and labeling conditions are
met): "A healthy diet containing foods high in potassium and low in sodium may reduce the risk of
high blood pressure, a risk factor for stroke and heart disease. (Naming the food) is low in
sodium."
The Regulations provide for claims that deal with the following relationships:
A diet low in sodium and high in potassium, and the reduction of risk of hypertension;
A diet adequate in calcium and vitamin D, and the reduction of risk of osteoporosis;
A diet low in saturated fat and trans fat, and the reduction of risk of heart disease;
A diet rich in vegetables and fruits, and the reduction of risk of some types of cancer; and
Minimal fermentable carbohydrates in gum, hard candy or breath-freshening products, and the
reduction of risk of dental caries.
See section on labeling requirements
Food Allergens
In Canada, the nine Priority Food Allergens are peanuts, tree nuts (almonds, Brazil nuts, cashews,
hazelnuts (filberts), macadamia nuts, pecans, pine nuts, pistachios, walnuts), sesame seeds, milk,
eggs, fish (including crustaceans (e.g. crab, crayfish, lobster, shrimp) and shellfish (e.g. clams,
mussels, oysters, scallops), soy, wheat and sulphites. According to the CFIA, these Priority
Allergens have been shown to account for more than 90 percent of severe adverse reactions
related to food allergens. The CFIA recommends that food companies establish effective allergen
controls to minimize the potential for allergic reactions. When the CFIA becomes aware of a
potential serious hazard associated with a food, such as undeclared allergens, the CFIA
investigates and takes all appropriate action to protect consumers, which may include a recall of
the food product.
A CFIA industry reference guide with regard to the food allergens and labeling is available at the
following website:
http://www.inspection.gc.ca/english/fssa/labeti/allerg/allerge.shtml
Sample Products
Food samples for research, evaluation, or display at trade shows and food exhibitions are
permitted entry, but may not be offered for commercial sale. For meat, poultry, dairy or egg, and
fruits and vegetable samples it is recommended that exhibitors apply for an import permit and
declare that the food is not for resale. The Canadian Food Inspection Agency will direct inquiries
for permits to the appropriate office. Contact the nearest CFIA Import Service Center, locations
are available at the following site.
http://www.inspection.gc.ca/english/imp/importe.shtml
Entry at the border will be facilitated if U.S. exporters show proof of their food exhibition
participation and that the products are of U.S. origin. In general, up to 10 samples are permitted
entry, but the weight of each may not exceed 100 kilograms (about 220 pounds). Entries for
personal consumption are generally restricted to 20 kg. Regulations vary by product. More
information is available by searching specific commodities on the automated import reference
system (AIRS) available here:
http://airs-sari.inspection.gc.ca/Airs_External/Default.aspx
Test Marketing: Processed Food Products
Canada's Processed Product Regulations permit, in special instances only, the test marketing of
domestically manufactured or imported processed food products that may not meet packaging,
labeling, or compositional requirements of the regulations. However, the provision is designed to
facilitate the marketing of new products of a type that are new, unique and unavailable in
Canada. U.S. companies should note that it does not apply to U.S. brand introductions into
Canada for processed foods of a type already available on retail shelves. By regulation, for a food
to be granted a Test Market Food status, it must never have been sold in Canada in that form and
must differ substantially from any other food sold in Canada with respect to its composition,
function, state or packaging form. In the case of imported foods, applications for test marketing
must be submitted to the Canadian Food Inspection Agency by the Canadian importer who may
be granted authorization to test market a food product for a period of up to 12 months.
A dealer wishing to conduct a test market must, six weeks prior to conducting the test market, file
a Notice of Intention to Test Market in the prescribed form and manner. The Notice of Intention to
Test Market should be completed on company letterhead and should include the following:
A description of the prepackaged product, together with submission of a sample in
prepackaged form or alternatively, an illustration of the prepackaged product and the
label;
The quantity to be distributed;
The period of time for test marketing (maximum period is 12 months); and
The geographic area or region in which the test market is to be conducted; and
Dealers must also include information, with supporting data, to substantiate that the test
market product was not previously sold in Canada in that form and to establish that it
differs substantially from any other product sold in Canada with respect to its composition,
function, state or packaging form.
The Notice of Intention to Test Market should be addressed to:
Director, Consumer Protection
Canadian Food Inspection Agency
1400 Merivale Road
Ottawa, Ontario, K1A 0Y9
Temporary Marketing Authorization Letter (TMAL)
There is a distinction between a Test Market Food and a food that has received Temporary
Marketing Authorization.
A Temporary Marketing Authorization Letter (TMAL), issued by the Assistant Deputy Minister of
the Health Products and Food Branch, Health Canada, authorizes the sale of a food that does not
meet one or more of the compositional, packaging, labeling or advertising requirements under the
Food and Drugs Act and Regulations. The authorization is granted for a specified period of time,
within a designated area and in a specified quantity for a specific manufacturer or distributor. A
TMAL does not exempt foods from the requirements under the Consumer Packaging and Labeling
Act and Regulations.
The purpose of a Temporary Marketing Authorization is to generate information in support of a
proposed amendment to the Food and Drug Regulations.
For example, as a condition for obtaining a TMAL for the use of non-permitted labeling on a food,
the companies involved agree:
To use only those non-permitted labeling statements approved by the Health Products and
Food Branch,
To use these to carry out studies to determine consumer attitudes to the labeling and
advertising material, and
To submit the results of these studies to the Health Products and Food Branch.
Once the TMAL is issued, those manufacturers or producers of foods that are subject to
mandatory label registration through the CFIA (such as registered meats and processed products)
will be expected to follow normal procedures to register their labels.
Applications for a Temporary Marketing Authorization Letter should be addressed to:
Assistant Deputy Minister
Health Products and Food Branch
Health Canada
Ottawa, Ontario K1A 0L2
Questions regarding any procedural details in applying for the TMAL may be
addressed to:
Chief, Nutrition Evaluation Division
Bureau of Nutritional Sciences, Food Directorate
Health Products and Food Branch
Health Canada
Ottawa, Ontario K1A 0L2
Tel. (613) 957-0352
Fax (613) 941-6636
Interim Marketing Authorization
The Interim Marketing Authorization (IMA), allows the sale of foods not in compliance with the
regulations while an amendment to permit their ongoing legal sale is being processed. Permission
is given through the publication of a Notice of Interim Marketing Authorization in Canada Gazette
Part I and is effective beginning on the date of publication.
Categories of amendments eligible for IMA are limited to a food which:
contains an agricultural chemical or any of its derivatives in excess of the maximum residue
limit that has been established in Division 15, or for which a maximum residue limit has