Sector briefing Marine Opportunities in Taiwan ? Yacht Building Why Taiwan? As an island, Taiwan possesses rich marine resources and a strong industry base related to the marine sector, particularly in boat/yacht building. Yacht manufacture was first prompted by American military advisors stationed on the island over 50 years ago, which naturally made USA the biggest market for the industry. Nowadays there are 30 active builders 20 of them located in the Kaohsiung area where the yacht cluster is well-established. With a reputation of fine craftwork and ?Nowadays there are 30 th competitive price, Taiwan is ranked the 7 active builders: 20 of them largest manufacturer of Mega Yachts in the 2010 Global Order Book, and first among Asian located in the Kaohsiung builders. area where the yacht cluster is well-established.? Find general information on the Taiwanese market conditions on UKTI?s website. The Doing Business Guide for Taiwan provides an overview of Taiwan?s economy, business culture, potential opportunities and an introduction to other relevant issues. UK Trade & Investment Sector briefing: Marine opportunities in Taiwan Trade Barriers and Challenges Opportunities The immediate threat to the yacht manufacturers are land, cash flow and skillful The market heavily depends on exports, workforce. Inevitably, some builders have usually through dedicated dealers and moved to China for production, for example, distributors. In 2009, the USA was the largest the Ocean Alexander. buyer (51%, sourced from www.usddc.org.tw), and followed by Europe (24%), Australia & Useful Links New Zealand (13%) and Asia (10%). 1. Taiwan Yacht Industry Association, (TYIA), www.ship.org.tw To offer after-sales services and maintenance, 2. United Ship Design & Development Taiwan is sourcing the following procucts and Center(USDDC), www.usddc.org.tw services from overseas suppliers: 3. Taiwan Yacht Net, www.taiwanyacht.com ? Hardware components and 4. Taiwan Customs House, accessories/auxiliaries www.customs.gov.tw ? Naval architects/exterior design/Interior design ? Deck hardware ? Energy saving/green power If you have any questions on the opportunities ? Innovative superyacht euipment and in this sector, please contact the UKTI contacts services named in this report. Business opportunities aimed specifically at UK companies are added Market Statistics daily to UKTI?s website. These leads are In 2009, the revenue of the yacht sourced by our staff overseas in British manufacturing industry £139m (sourced from Embassies, High Commissions and Consulates, Taiwan Customs), which shrunk from £210m in across all sectors and in over 100 markets. 2008, a reduction of 34%. Also, the number of yachts exported in 2009 was 142, a third of You can be alerted to business opportunities on the previous year figure of 433. a regular basis by registering on the UKTI Despite the economic conditions and demand website. Find out more on UKTI?s business Taiwan?s yacht builders are doing well Some opportunities service on the UKTI website commerical boat builders, such as Shing Sheng Fa, www.ssf.com.tw, have extended their business to the yacht industry. 2010 Global Order Book rank Market Strategies and Advice *country While doing business in Taiwan, it is essential Italy 1 to have: The USA 2 ? Good knowledge of local language (Chinese The Netherlands 3 Mandarin); Germany 4 ? Understanding of local business culture The UK 5 Although the yacht builders are fluent in Turkey 6 English, they will tend to require some ?extra Taiwan 7 touch? from the foreign suppliers; that is, a China 8 reliable agent who serves as the local New Zealand 9 representative by offering after-sales maintenance, as well as technical support. Brazil 10 Nonetheless, it is possible for a business relationship to be established directly, and international suppliersare welcome to callon yacht builder, to introduce products, technologies or services. UK Trade & Investment Sector briefing: Marine opportunities in Taiwan Major events and activities UKTI contacts London Boat Show ? one to one meeting Julia Chang with overseas buyers Commercial Officer *London, UK British Trade & Cultural Office Contact: British Marine Federation Tel: +886 (0)2 8758 2045 Email: tchant@britishmarine.co.uk Email: julia.chang@fco.gov.uk Time: January 2010 www.ukti.gov.uk Seaworld ? one to one meeting with Stephen Metti overseas buyers Head of Trade & Investment *Southampton, UK British Trade & Cultural Office Contact: British Marine Federation Tel: +886 (0)2 8758 2066 Email: tchant@britishmarine.co.uk Email: stephen.metti@fco.gov.uk Time: June 2010 www.ukti.gov.uk Maritime Expo and Yacht Show *Kaohsiung, Taiwan Contact: British Trade and Culture Office Email: julia.chang@fco.gov.uk Time: August 2010 METS ? one to one meeting with commercial officers *Amsterdam, the Netherlands Contact: UKTI Southeast Email: kandy.jones@uktisoutheast.com Time: November 2010 Find full details of all events in Taiwan and marine sector on the UKTI website. New export events are added daily to the site and you can register to be alerted to them on a daily, weekly or monthly basis UKTI?s Tradeshow Access Programme (TAP) provides grant support for eligible Small & Medium Sized Enterprises (SME's) to attend trade shows overseas. Find out more about UKTI support for attendance at overseas events UK Trade & Investment Sector briefing: Marine opportunities in Taiwan Next steps - How UKTI can help ? Arranging appointments British companies wishing to develop their ? Organise seminars or other events for business in the Taiwanese market are advised you to meet contacts and promote your to undertake as much market research and company in the Chinese market planning as possible in the UK. UKTI?s team in Taiwan, with its wide local knowledge and This work is available via our Overseas Market experience, can provide a range of services to Introduction Service (OMIS) a chargeable British-based companies wishing to grow their service which assists British-based companies business in global markets. wishing to enter or expand their business in overseas markets. This can include: ? Provision of market information To find out more about commissioning this ? Validated lists of agents/distributors work, or accessing other UKTI services and ? Key market players or potential specialist advice, please visit the UKTI website customers in the Chinese market to find contact details for your local UKTI ? Establishment of interest of such office. contacts in working with you Whereas every effort has been made to ensure that the information given in this document is accurate, neither UK Trade & Investment nor its parent Departments (the Department for Business, Innovation & Skills, and the Foreign & Commonwealth Office), accept liability for any errors, omissions or misleading statements, and no warranty is given or responsibility accepted as to the standing of any individual, firm, company or other organisation mentioned. Published 2010 by UK Trade & Investment. Crown Copyright © UK Trade & Investment Sector briefing: Marine opportunities in Taiwan